Rebeca González Almeida

Lead global B2B marketing and communications initiatives across 21 technology sectors and six regions, translating market intelligence into executive thought leadership and sales-enablement content. Achieved 75.33% average opens, 61.42% average clicks and 75.80% interaction across seven tracked campaigns.

Generated US$650K+ (MXN $11M+) in cumulative real estate sales through independent consulting, managing client acquisition, property positioning and negotiations.

Executed global-to-local communications and marketing programs across Mexico and Latin America, adapting messaging to market priorities and coordinating with global communications leadership and local stakeholders.

Managed executive reporting for a portfolio of complex, multimillion-dollar claims, coordinating critical information among the CEO, senior leadership, external counsel and insurance carriers.

Directed integrated B2B communications across five Latin American markets, coordinating digital, email, PR, events and distributor-facing initiatives. Delivered ExpoSolar Colombia 2022 end-to-end under an accelerated one-month timeline.

Built the Communications, Marketing & Institutional Relations function for a six-company energy group, advising the Chairman/General Director and directing an external agency team of four plus a designer. Developed a proposed annual communications operating plan of approximately US$332K and redesigned the model to reduce projected costs by approximately 18%.

Directed cross-border corporate communications across Mexico and the U.S., advising executive leadership on reputation, internal and external communications, sustainability, media relations and stakeholder engagement. Led GCC's response to a high-profile U.S.–Mexico reputational crisis and delivered GCC's first Sustainability Report end-to-end.

Supported executive and institutional communications for three successive Chief Justices, preparing media intelligence, executive talking points, official statements and press conferences while maintaining relationships with approximately 25 journalists and media outlets.

Directed Interceramic's first CEMEFI ESR recognition process end-to-end, securing the distinction for two consecutive years. Developed Fundación Vida Digna's first impact brochure and results report and coordinated audiovisual production from vendor selection through final editing.

Pursued a Master of Public Administration at Universidad Autónoma de Chihuahua from 2006 to 2009.

Completed a Master of Business Administration (MBA) at the University of Queensland in 2004.

Earned a Bachelor of Arts in Journalism and Information Media from Tecnológico de Monterrey from 1998 to 2003.

Completed a Specialization in Journalism at Universitat Autònoma de Barcelona from 2000 to 2001.

Completed a four-month professional placement as part of the Chevening Award, producing reports, interviews, and published content.