Geetika wadhwa

I've driven brand growth and commercial marketing for Pink Galaxy, Unilever's Lakmé D2C business, and Zomato, turning consumer and market insights into campaigns that improve visibility, engagement, and revenue.

At Pink Galaxy, I led integrated product-launch and go-to-market campaigns, coordinating 50+ influencers, agencies, vendors, and partners. My performance reporting and competitive analysis contributed to 15% brand-led revenue growth and a 20% increase in audience engagement.

At Lakmé D2C, I executed e-commerce marketing and coordinated influencer and affiliate campaigns with 150+ creators and partners, improving campaign effectiveness by 15%. At Zomato, I managed 50+ F&B partners and localized marketing initiatives that supported 10% revenue growth and improved repeat orders by 20%.

I'm currently building on this experience through an MSc in International Marketing and Business Development at SKEMA Business School, while supporting European market research and digital campaign planning at cleantech startup Econautik.