Baylee H

Currently providing organizational and strategic leadership across a 15+ person global function spanning Creative, Automations, and Content during a leadership transition.
I serve as the cross-functional connector for Veracross's global marketing organization — sitting between brand, demand generation, product marketing, and three regional theater teams across NAM, EMEA, and APAC.
Own the global m

- Formulated campaign strategies tailored to engage B2B technology and business decision-makers in emerging international markets. Achieved increased brand resonance and market penetration by aligning creative approaches with cultural nuances and market dynamics.
-Led website localization project spanning two continents, orchestrating cross-functional teams and third-party collaborations for seaml

Facilitate integrated campaigns designed to meet the needs of customers across geographies, segments, and industries while ensuring efficient use of funds from internal budgets as well as MDF funding.
Collaborate with cross-functional stakeholders to build relevant customer buying journeys for a broad range of potential buyers based on industry variations, job roles, current cloud usage, technical

Develop project management best practices for national clients based on Agile Marketing principles. Design automated email campaigns for a variety of clients ranging from SaaS companies to consumer goods and more. Design website layout, write copy, build landing pages, and manage SEO for optimized results. Design graphics and author thought leadership copy as needed.

Led integrated campaign strategy and hands-on execution for global SaaS products — this was a role where strategy and execution were the same job, handled by the same person.
I owned the full build: wrote the emails, set the UTM architecture, built the Salesforce dashboards, researched content for the writing team, and partnered with sales and customer success to make sure campaign cadences matche

Plan, launch, and execute omnichannel campaigns. Build the campaign calendar and marketing strategy based on consumer buying patterns for optimized ROI. Contribute to overall company growth with multi-channel initiatives that result in qualified leads for the monthly pipeline. Collaborate with cross-functional teams to develop relevant and effective content and promotions for a given target market

Planned, launched, and executed multi-channel campaign strategies to assist clients across multiple industries achieve their business goals. Contributed to the growth of the agency through the development of new service offerings including SEO management, email drip campaigns, and social media management. Managed internal email marketing and social advertising campaigns to increase brand awareness

Managed integrated marketing campaigns for 14 credit union and banking clients across the US, owning the full channel mix across a $3M+ budget in a highly regulated, seasonally driven environment.
Lending campaigns are seasonal by nature — mortgage, auto, personal — which meant rebuilding campaign strategy multiple times a year per client, across channels simultaneously. I got good at switching co

Collaborated with User Experience Designers, Web Developers, and Information Management Specialists to develop a Campaign Methodology that considers: campaign messaging, data and analytics, continuous performance improvement through consistent and logical testing. Presented campaign analytics and artifacts to executive leadership to help drive their decisions pertaining to the Bank’s marketing eff

Developed and maintained a reporting system intended to ensure the Bank’s compliance with the Community Reinvestment Act (CRA) in terms of the three tests: Lending, Investments, and Services. Partnered with various departments across the Bank to develop a data flow chart tracking information from its point of entry to the Bank through its entire reporting lifecycle as it pertains to CRA. Collabora

Project-based employment to assist the Bank in reaching its CRA Compliance goals – Created Performance Contexts for Bank Assessment Areas. Provided housing and economic forecasts for Assessment Areas using FFIEC, FDIC, HUD, and other government resources. Used Mozart to provide accurate branch employment information. Proved CRA qualifications for various Bank partners through online searches and C

Used qualitative and quantitative research techniques to determine: target market demographics, consumer values, and consumer expectations. Designed surveys which efficiently answer research questions about consumers without being tedious for the consumer. Used SurveyMonkey.com and Microsoft Excel to analyze gathered data. Converted data analysis into consumer profiles and consumer motivation spec

Responsible for maintaining a dialogue with about 50 clients while selling display advertisements for four publications. Created and grew a steady service directory to be used by students. Led department sales of display advertisements for several promotional pages. Developed the marketing plan for the re-launch of two student publications. Maintained lists of clients and revenues from sales using

Nov 2024 · Expired Nov 2025

Jul 2023

Jul 2023

Oct 2020

Minors in Finance and International Relations