Christina Joseph

Manages creative launch of multi-channel promotional campaigns, contributing to a 35% increase in execution efficiency across specialty retail segments. Scopes projects, aligns resources and timelines, and delivers campaigns on time and on budget to improve brand awareness.

Analyzed promotional performance via GBQ and Looker and provided recommendations that drove ~13% YoY revenue lift from promotions. Owned planning and strategy for 36 annual promotional campaigns, improving launch consistency and stakeholder alignment.

Executed A/B tests and segmentation strategies to refine promotional tactics and increase customer engagement. Coordinated with engineering and cross-functional teams to resolve platform issues and ensure smooth promotion UX.

Developed and executed 100+ monthly email promotional campaigns that boosted web traffic and sales through targeted event design and performance analysis. Performed quality control and updated post-event performance data to inform future campaign strategy.

Managed 90–110 customer interactions daily and coordinated ~300 service appointments per day, improving service department operations and customer satisfaction. Acted as client liaison to resolve concerns and maintain accurate account records.

Attended the Investment Operations track at Year Up in Boston, MA.

Completed a Bachelor of Arts in Psychology at Northeastern University in Boston, MA.

Completed an Associate of Arts in Liberal Arts (General Studies) at Quincy College in Quincy, MA.