Open to opportunities

Christina Joseph

@christinajoseph

Message

I am a marketing project manager driving efficient, cross-functional campaign delivery.

United States

Message

What I'm looking for

I seek a fast-paced, collaborative role in marketing/project management where I can lead multi-channel campaigns, optimize processes, and drive measurable revenue and brand growth.

I am a results-driven marketing project manager with over five years of experience coordinating creative, multi-channel campaigns and improving processes across specialty retail brands.

At Wayfair I managed the creative launch of multi-channel promotional campaigns, contributing to a 35% increase in execution efficiency; I owned end-to-end planning for 36 promotional campaigns annually and used GBQ and Looker to inform decisions that produced a ~13% revenue increase from promotions YoY and a 15% increase in conversion and order quantity.

I thrive in fast-paced environments, partner effectively with designers, copywriters, merchants and vendors to maintain brand consistency, and focus on process optimization, stakeholder communication and data-driven campaign execution to deliver measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Wayfair

May 2024 - Present (1 year 3 months)

Manages creative launch of multi-channel promotional campaigns, contributing to a 35% increase in execution efficiency across specialty retail segments. Scopes projects, aligns resources and timelines, and delivers campaigns on time and on budget to improve brand awareness.

Project Management Campaign Management Cross Functional Collaboration Timeline Coordination Brand Guidelines Jira Figma

Senior Promotional Marketing Associate

Wayfair

Jul 2023 - May 2024 (10 months)

Analyzed promotional performance via GBQ and Looker and provided recommendations that drove ~13% YoY revenue lift from promotions. Owned planning and strategy for 36 annual promotional campaigns, improving launch consistency and stakeholder alignment.

GBQ Looker Data Analysis Campaign Planning A B Testing

Promotional Marketing Associate

Wayfair

Jul 2021 - Jul 2023 (2 years)

Executed A/B tests and segmentation strategies to refine promotional tactics and increase customer engagement. Coordinated with engineering and cross-functional teams to resolve platform issues and ensure smooth promotion UX.

A B Testing Segmentation Campaign Execution Data Analysis Cross Functional Collaboration Quality Assurance Email Marketing Google Analytics

Business Analyst Co-Op

Wayfair

Jan 2021 - Jun 2021 (5 months)

Developed and executed 100+ monthly email promotional campaigns that boosted web traffic and sales through targeted event design and performance analysis. Performed quality control and updated post-event performance data to inform future campaign strategy.

Email Marketing GBQ Google Analytics performance reporting Quality Assurance Campaign Execution

Business Development Rep

Lexus of Watertown

Oct 2019 - Jan 2021 (1 year 3 months)

Managed 90–110 customer interactions daily and coordinated ~300 service appointments per day, improving service department operations and customer satisfaction. Acted as client liaison to resolve concerns and maintain accurate account records.

Customer Service CRM Salesforce Client Relations Communication