At WPP Open, I lead agentic briefing, content authoring, and portfolio analytics capabilities. I launched the briefing and authoring product in 10 markets, enabling brands to update more than 1,000 products per market from one brief through a human-reviewed workflow.
At Audi, I launched and optimized online service booking in the iOS myAudi app, driving 4% After-Sales revenue growth in North America and improving booking conversion by 25 percentage points versus the web experience. I also built a booking-funnel analytics dashboard to guide roadmap priorities and experiments.
I’ve built AI products including RUPOR, which connects editorial processing, human review, and CMS publishing, and JobFlip, which creates explainable job matches and reviewable application packages. Earlier, I worked on virtual care, B2B FinTech, sports statistics, workflow automation, and restaurant and hotel systems.

