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sara chokr

@sarachokr

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Product leader driving growth for mobile-first B2C apps through data-led experimentation.

United Kingdom

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What I'm looking for

I seek a senior product leadership role where I can drive data-informed growth, mentor teams, scale product operations, and ship mobile-first subscription experiences.

I am a product leader with 8+ years delivering measurable outcomes across B2C and DTC startups and scaleups, specialising in mobile apps, subscriptions, eCommerce and SEO-driven growth.

I lead 0–1 validation and scale product operations, using experiment-led development and data-informed decision-making to increase engagement and subscription revenue.

I have built and coached cross-functional teams across product, design and engineering, growing and promoting PMs while improving delivery cadence with tighter OKR and sprint frameworks.

Key achievements include improving food-logging engagement and retention, growing net subscribers through new tiers, redesigning purchase funnels to lift AOV and conversion, and launching membership and expansion initiatives that drove large organic audience and active-user growth.

Experience

Work history, roles, and key accomplishments

Director of Product Management

Carb Manager

Jun 2023 - Jul 2025 (2 years 1 month)

Led product for a mobile-first health app, increasing core food-logging engagement 9.5% and boosting Net subscribers 20% in 2024 while delivering three features that grew weekly active users by 15%.

Product Strategy Mobile Apps Subscriptions User Research OKRs Product Analytics Experimentation

Interim Head of Product

Life Supplies

Sep 2022 - Jan 2023 (4 months)

Revamped subscription proposition driving 100+ purchases in two weeks (70% via subscription) and built foundational analytics (Mixpanel event taxonomy) to measure core funnels for a seed-stage DTC startup.

Mixpanel Analytics Cross Functional Execution Go To Market Stakeholder Management

Head of Product

Allplants

Nov 2020 - Aug 2022 (1 year 9 months)

Owned product strategy for a DTC vegan meal delivery scaleup, lifting AOV £1–£2 and improving new customer conversion by 15% through a redesigned first-purchase experience and scaling user research volumes by 3.5x.

Product Strategy Conversion Rate Optimization User Research Team Leadership Roadmapping Retention A B Testing

Senior Product Manager

iTech Media

Oct 2017 - Oct 2020 (3 years)

Led tribe for SEO-led affiliate content, achieving 100% YoY organic traffic growth, launching a membership area with 25,000 active users in six months, and expanding content from 20 to 100 country pages in 20 languages.

SEO Content Strategy Growth Memberships Internationalization Analytics Product Operations

UX & Analytics Manager

iTech Media

Apr 2016 - Oct 2017 (1 year 6 months)

Managed UX and analytics initiatives to improve product insights and supported scaling of the product function through research and performance measurement.

UX Research Analytics Funnel Analysis Mixpanel User Testing Data Informed Discovery