Bailey Kingston
@baileykingston
I optimize digital ad inventory and campaigns across broadcast markets using Google Ad Manager.
United StatesWhat I'm looking for
At TEGNA, I manage digital ad inventory and monetization across 10+ broadcast markets, configuring, optimizing, and QAing advertising products including CTV. I led the migration and validation of 7,000+ ad products during an enterprise mobile app modernization effort.
Previously, I managed 200+ monthly digital campaigns, using Google Ad Manager to traffic and optimize display and CTV campaigns against client KPIs. I solve delivery, tracking, creative, and inventory issues; improve workflows; and train new hires on platforms and troubleshooting practices.
Experience
Work history, roles, and key accomplishments
Managed digital ad inventory and monetization across 10+ broadcast markets, supporting revenue growth. Led configuration, optimization, and QA of digital advertising products, and directed migration of 7,000+ ad products during mobile app modernization.
Education
Degrees, certifications, and relevant coursework
University of Texas at Dallas
Bachelor of Arts, Arts, Technology, and Emerging Communications
2017 - 2021
Bachelor of Arts in Arts, Technology, and Emerging Communications from the University of Texas at Dallas from 2017 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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