Palaniappan Babu

PB

Open to opportunities

Palaniappan Babu

@babu123

Senior Sales Leader | 20+ Years | Revenue Growth, Client Acquisition & High-Value Closures | Open to Remote SaaS Opportunities

What I'm looking for

I’m looking for a role where I can lead and develop sales teams, grow territories, and deliver measurable revenue results in digital/media B2B environments. I want accountability, strong KPI tracking, and opportunities to scale client acquisition and key accounts.

I’m a results-driven sales leader with 18+ years of experience in high-growth digital and media sales environments. I’m known for driving revenue growth, scaling territories, and closing high-value B2B deals through strong client acquisition and key account management.

As Senior Manager - Sales at Justdial.com, I led a team of 25+ sales executives, consistently hitting revenue targets. I increased territory revenue by 15% to 25% YoY, drove client acquisition and retention, and managed key accounts and high-value deals. I improved productivity through training and tracking, set KPIs, monitored team performance, and recruited and developed the team.

Earlier at Sulekha.com, I managed end-to-end sales operations, expanded and handled the franchise network, and used market research and competitor analysis to identify new business opportunities. I also led field sales at Justdial.com and supported customers in customer support roles at Aircel and HCL Technologies, building a strong foundation in customer satisfaction and issue resolution.

Experience

Work history, roles, and key accomplishments

JU

Senior Manager - Sales

Justdial.com

Feb 2021 - Apr 2026 (5 years 2 months)

Led a team of 25+ sales executives, consistently achieving revenue targets. Increased territory revenue by 15% to 25% YoY through client acquisition, key account management, training, and KPI-based performance tracking.

Sales Leadership Team Management Revenue Growth Client Acquisition Key Account Management Territory Management Sales Training KPI Tracking CRM

SU

Manager - Sales

Sulekha.com

Aug 2011 - Jan 2021 (9 years 5 months)

Managed end-to-end sales operations and expanded revenue performance, including multiple times as a top revenue performer. Built and scaled the franchise network by identifying new business opportunities, driving acquisition/retention, and handling key account escalations to support territory growth.

Sales Operations Revenue Growth Client Acquisition Client Retention Franchise Network Expansion Market Research Competitor Analysis Key Account Management Customer Satisfaction Negotiation

JU

Team Leader - Sales

Justdial.com

Dec 2007 - Mar 2011 (3 years 3 months)

Promoted from Sales Executive to Team Leader based on consistent top performance and meeting sales targets. Drove new business through field sales, onboarded SME clients with digital advertising/business listings solutions, and led a team of 5–6 to improve performance and productivity.

Field Sales Sales Leadership Team Management Digital Advertising Listings Sales Targets Negotiation Performance Management

HT

Customer Support Executive

HCL Technologies

Sep 2005 - Nov 2007 (2 years 2 months)

Handled inbound customer calls and resolved technical and service issues by phone for 1 year. Supported customer problem resolution and service continuity within HCL Technologies operations.

Customer Support Technical Support Phone Support Service Support CRM Customer Satisfaction Communication Skills Troubleshooting Case Handling

Education

Degrees, certifications, and relevant coursework

SC

Sankara College of Science and Commerce

Bachelor of Science, Electronics

2005 -

Earned a B.Sc in Electronics from Sankara College of Science and Commerce in Coimbatore.

Tech stack

Software and tools used professionally

Gmail

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