Skip to main content
Başak Yetgin BalBB
Looking for a job

Başak Yetgin Bal

@baakyetginbal

Customer Success leader at Revieve who built its CS function and data-driven customer success program.

Finland
Message

At Revieve, I built the foundation for the Customer Success department, creating its frameworks, engagement strategies, and operational workflows. I introduced structured QBRs and insight-driven reporting to support data-backed conversations with senior client stakeholders.

As Customer Success Director, I led a team managing 100+ B2B clients and approximately 300 projects. I launched a data-driven CS program, maintained less than 7% annual churn, and sustained 100%+ Net Revenue Retention in more than 75% of customer segments.

Earlier, at Ipsos, I managed customer experience research projects and advised clients on customer experience, operational performance, advocacy, and satisfaction tracking. I bring that research background into customer success, connecting customer insights with product and service improvements.

Experience

Work history, roles, and key accomplishments

Revieve logoRE

Customer Insights & Strategy Director

Oct 2024 - Feb 2025 (4 months)

✔️ Provided actionable insights for Revenue, Product, and Implementation teams, driving improvements in product performance and customer experience.
✔️ Delivered strategic insights to the executive team, ensuring alignment with broader business objectives.
✔️ Leveraged marketing analytics insights to guide clients on user engagement strategies, helping improve feature adoption, retention, and cust

Revieve logoRE

Customer Success Director

Mar 2021 - Oct 2024 (3 years 7 months)

✔️ Led a Customer Success team managing 100+ B2B clients and ~300 projects, driving seamless onboarding, adoption, and long-term value.
✔️ Sustained 100%+ Net Revenue Retention in 75%+ of customer segments, contributing to strong revenue growth without direct upsell targets.
✔️ Built, mentored, and scaled a high-performing CS team of five, embedding best practices in customer engagement and data-l

Revieve logoRE

Customer Success Manager

Nov 2019 - Mar 2021 (1 year 4 months)

✔️ Built the foundation for Revieve’s Customer Success department, developing the frameworks, engagement strategies, and operational workflows from scratch.
✔️ Established structured QBRs (Quarterly Business Reviews) and insight-driven reporting, enabling data-backed discussions with senior client stakeholders.
✔️ Designed and implemented a scalable customer support function, introducing a ticketi

Work Ahead logoWA

Strategic Customer Experience Specialist

Mar 2019 - Jun 2019 (3 months)

Supplier experience & relations (part-time)
✔️ Responsible for developing practices for efficient and customer-oriented flow as well as harmonization of the processes between different parties.
✔️ Support project conducted in Turkey (communication, implementation)

The Shortcut logoTS

The Catalyst Programme Participant

Oct 2018 - Jun 2019 (8 months)

International talent programme in Helsinki which enables participants to apply business experience and professional skills in startup ecosystem.

Ipsos logoIP

Insight Partner

Jan 2014 - Sep 2018 (4 years 8 months)

Ipsos Customer Experience Department
✔️ Managed 70+ customer experience research projects annually, leading a team of two executives and collaborating cross-functionally with data scientists and analysts to deliver high-impact insights.
✔️ Led key accounts including Turkey’s largest telecom provider (2010–2012) and second-largest private bank (2012–2014), later expanding to multiple non-FMCG secto

Ipsos logoIP

Senior Client Consultant

Jun 2010 - Jan 2014 (3 years 7 months)

Ipsos Marketing - Industry & Services, with Telecommunication sector focus
Key Account Management - Turk Telecom (GSM/ ISP / Landline)

GfK logoGF

Research Executive

Jul 2008 - Jun 2010 (1 year 11 months)

✔️ Two years in Marketing Research department (GSM /Telecom / IT / Retail /Finance & FMCG sectors)
✔️ Responsible for research phase of projects; designing content, coordination of fieldwork, interpreting and reporting of results.

GfK logoGF

Intern

Mar 2008 - Jul 2008 (4 months)

Worked as Intern at GfK.

Eastman Kodak logoEK

Intern

Dec 2007 - Feb 2008 (2 months)

Worked as Intern at Eastman Kodak.

Düzey Pazarlama logoDP

Intern

Jun 2006 - Aug 2006 (2 months)

Worked as Intern at Düzey Pazarlama.

Education

Degrees, certifications, and relevant coursework

BL

Bloomreach

Marketing (Engagement CDP) : Crash Course

Sep 2026 · Expires Sep 2028

LI

LinkedIn

Marketing Analytics: Setting and Measuring KPIs

Mar 2025

GB

Google Cloud Skills Boost

Introduction to Generative AI

Sep 2023

GO

Google

Introduction to Data Studio

Mar 2021 · Expired Mar 2024

SU

SuccessHACKER

Certified Customer Success Manager (CCSM)L1

Feb 2021

LI

LinkedIn

Google Analytics 4 (GA4) Essential Training

Aug 2021

YU

Yildiz Technical University

Bachelors Degree, Business Administration

2004 - 2008

Bachelor thesis: Cultural Intelligence

TU

Trent University

Bachelors Degree, Business Administration

2001 - 2002

IU

Istanbul University

Bachelors Degree, Landscape Architecture

1999 - 2001

AN

Anthropic

AI Fluency

GO

Google

Advanced Google Analytics

GO

Google

Google Analytics for Beginners

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan