At Wolt, I lead paid user acquisition strategy across several European markets, supporting local marketing teams in achieving monthly new user targets. I manage campaigns across Apple Ads, Google, Meta, and TikTok, with €500K+ monthly ad budgets.
I enjoy the analytical side of growth, from incrementality testing to bid automation and CPA optimization. I use Gemini, Claude Cowork, and Cursor to build automated skills for reporting, analysis, and process management.

