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Ella Horttanainen

@ellahorttanainen

User acquisition specialist at Wolt, managing paid growth across European markets and €500K+ monthly ad budgets.

Finland
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At Wolt, I lead paid user acquisition strategy across several European markets, supporting local marketing teams in achieving monthly new user targets. I manage campaigns across Apple Ads, Google, Meta, and TikTok, with €500K+ monthly ad budgets.

I enjoy the analytical side of growth, from incrementality testing to bid automation and CPA optimization. I use Gemini, Claude Cowork, and Cursor to build automated skills for reporting, analysis, and process management.

Experience

Work history, roles, and key accomplishments

Wolt logoWO
Current

User Acquisition Specialist

Feb 2022 - Present (4 years 9 months)

Leading paid user acquisition strategy for several European markets, supporting local marketing teams in achieving monthly new user targets through highly organized, autonomous campaign management.

Wolt logoWO

Performance Marketing Trainee

Aug 2021 - Feb 2022 (6 months)

Worked as Performance Marketing Trainee at Wolt.

Storytel logoST

Customer Service Representative

Storytel

May 2020 - Jul 2021 (1 year 2 months)

I worked as a customer service consultant for Storytel through Academic Work.

Silmäasema logoSI

Customer Relationship and Marketing Communications Trainee

Silmäasema

Mar 2020 - Mar 2020 (0 months)

I spent three weeks as a marketing trainee for Silmäasema. The internship was originally supposed to last for three months but was terminated prematurely because of COVID-19.

Sanoma logoSA

Customer Service Representative

Jun 2019 - Aug 2019 (2 months)

Worked as Customer Service Representative at Sanoma.

Sanoma logoSA

Customer Service Representative

May 2018 - Aug 2018 (3 months)

My work as a customer service representative for Helsingin Sanomat consisted of serving customers via phone and email by performing changes to newspaper orders and customer information. I also did additional selling by offering customers new products and services while taking care of their existing order.

Bookers Group Oy logoBO

Sales Representative

Bookers Group Oy

May 2017 - Aug 2017 (3 months)

My tasks included cold calling consumers and booking them for customer appointments for the company's B2B clients' offices around Finland. I also rearranged cancelled appointments.

Education

Degrees, certifications, and relevant coursework

Georgia Southern University logoGU

Georgia Southern University

I spent my exchange semester in Statesboro, Georgia (USA) from January to May 2019.

University of Jyväskylä logoUJ

University of Jyväskylä

Master of Science - MS, Business Administration and Management, General

2019 - 2021

University of Jyväskylä logoUJ

University of Jyväskylä

Bachelor's degree, Marketing

2016 - 2019

Tech stack

Software and tools used professionally

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