Open to opportunities

Azhar Ghazali

@azharghazali

I’m an FMCG Sales Leader driving double-digit growth and building high-performing teams across General and Modern Trade.

Indonesia

Message

What I'm looking for

I want to leverage my GT & MT commercial leadership to drive double-digit revenue growth, expand distribution, and build accountable sales teams as an Area Sales Manager or National Sales Manager.

I’m an FMCG Sales Leader with 5+ years of progressive experience across General Trade and Modern Trade channels in the Greater Jakarta Area. I focus on turning complex field realities into clear execution plans that consistently improve sell-out performance.

In my current Sales Supervisor role at Mayora Group, I lead a 10+ person sales team and deliver +5–10% sales growth versus target through disciplined territory management, outlet segmentation, and daily call execution. I’ve expanded active outlet coverage by +18%, strengthened SKU availability and merchandising standards, and improved sell-out on priority SKUs by +12–15%.

Earlier, as a Sales Manager at Sunshine Boga Utama, I accelerated monthly sell-out by +20% through tighter execution control and higher merchandising standards. I owned end-to-end sales strategy and execution across both GT and MT in Jabodetabek, including monthly targets, distributor performance, and key account development.

Before leading sales teams full-time, I built strong channel and retail execution foundations through roles at Philip Morris International and PT. Surya Madistrindo. I managed retail engagement and compliance for 250+ outlets, improved product visibility by +25%, contributed to a +10% sales uplift in targeted areas, and reduced stock-out rates for modern retail channels by 2% through a refreshed distribution strategy.

Experience

Work history, roles, and key accomplishments

Current

Sales Supervisor

Current

Mayora Group

Jan 2026 - Present (5 months)

Lead a 10+ person sales team across General Trade outlets, delivering +5–10% sales growth versus target through rigorous territory management and daily execution. Expanded active outlet coverage by +18% and improved SKU availability/merchandising to drive +12–15% sell-out growth on priority SKUs.

Territory Management Outlet Segmentation Merchandising Execution Trade Marketing Team Coaching Route Compliance MS Excel

Sales Manager

Sunshine Boga Utama

Nov 2025 - Jan 2026 (2 months)

Accelerated monthly sell-out by +20% through tighter execution control, elevated merchandising standards, and more effective promotional planning. Owned end-to-end sales strategy and execution across General Trade and Modern Trade channels in Jabodetabek, expanding distribution footprint and key account partnerships.

Sales Strategy Merchandising Execution Business Development Data Driven Decision Making

Retail Engagement Executive

Philip Morris International

Jun 2022 - Oct 2025 (3 years 4 months)

Managed retail engagement, digital adoption, and compliance for a portfolio of 250+ strategic partner outlets, achieving 99% operational compliance. Recognized as top performer company-wide for digital partner onboarding (2025) and boosted product visibility by +25% and targeted-area sales by +10%, while reducing stock-out rates by 2%.

Compliance Management Strategic Account Management Merchandising Execution Cross Functional Collaboration CRM Systems

Operation Management Talent

PT Surya Madistrindo

Jun 2020 - Jun 2022 (2 years)

Led in-store merchandising initiatives for a key product category, achieving perfect store conditions in 95% of audited outlets. Identified and onboarded new retail partners to expand distribution network and partnered with sales and marketing teams to develop aligned channel strategies.

Category Execution Channel Strategy Cross Functional Collaboration Trade Marketing

English Tutor

Mr Bob English Course

Sep 2019 - May 2020 (8 months)

Designed and implemented learner-centered teaching methods to improve student engagement and language outcomes. Facilitated English learning groups and managed participant progress through structured learning sessions.

Lesson planning English Language Instruction Group Facilitation Student Engagement Classroom Management