
Azeem Hadi
@azeemhadi
I build AI-enabled products, systems, and workflows from idea through launch.
What I'm looking for
I've spent more than 15 years taking web projects from first idea through to launch, combining product design, development, and technical leadership.
At Servca, I defined the technology vision for a Lloyd's of London insurance brokerage and launched a self-service underwriting portal that scaled to process over £10M in annual Gross Written Premium. I introduced Agile delivery methods and streamlined complex underwriting workflows through user-centred design.
As Director at Baseops, I deliver product consultancy for startups and SMEs across product design, UX research, prototyping, development, systems thinking, and strategic growth optimisation. I also lead distributed teams, manage substantial budgets, and implement LLM-powered automation to improve business processes and decision-making.
I started as a developer and still write code today, with hands-on experience across front-end design, back-end systems, CMS platforms, and APIs. I'm especially interested in using AI to automate repetitive work and help businesses focus on what matters.
Experience
Work history, roles, and key accomplishments
As a Director at Baseops, I have delivered comprehensive product consultancy services spanning product design, systems thinking, UX research, prototyping, development and strategic growth optimisation for startups and SMEs. My work includes managing substantial project budgets and coordinating distributed teams across multiple international locations. I have also implemented advanced automation so
I defined and implemented the technology vision for a Lloyd's of London insurance brokerage, aligning product design and engineering efforts with commercial strategy. By introducing Agile delivery methods I significantly accelerated feature releases and improved overall productivity. I architected and launched a self-service underwriting portal that rapidly scaled to process over £10M in annual Gr
Solar Media is a publishing company, with a large variety of specialised publications and websites. I work as part of an inhouse web team, involved in designing and developing multiple high traffic news and event websites, handling projects both as part of a team and independently. My role includes ascertaining requirements, wireframing, designing and storyboarding processes, and developing sites
BaseMedia is a media firm based in london dealing with various local and international clients. Working with a senior designer to ascertain project requirements and translate them into tangible goals. Projects ranged from corporate branding and illustration to site design and development, using various tools and techniques to create sites aimed at broad demographics.
Education
Degrees, certifications, and relevant coursework
London Metropolitan University
Business Information Technology BSc (Hons)
2006 - 2009
Wesminister University
Computer Science BSc
2005 - 2006
Coombe Sixth Form
2003 - 2005
Eastfields High School
1999 - 2003
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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