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Azeem Hadi

@azeemhadi

I build AI-enabled products, systems, and workflows from idea through launch.

United Kingdom
Message

What I'm looking for

I'm looking to help companies use AI to reshape how work gets delivered, automate repetitive processes, and build products and systems that support meaningful business goals.

I've spent more than 15 years taking web projects from first idea through to launch, combining product design, development, and technical leadership.

At Servca, I defined the technology vision for a Lloyd's of London insurance brokerage and launched a self-service underwriting portal that scaled to process over £10M in annual Gross Written Premium. I introduced Agile delivery methods and streamlined complex underwriting workflows through user-centred design.

As Director at Baseops, I deliver product consultancy for startups and SMEs across product design, UX research, prototyping, development, systems thinking, and strategic growth optimisation. I also lead distributed teams, manage substantial budgets, and implement LLM-powered automation to improve business processes and decision-making.

I started as a developer and still write code today, with hands-on experience across front-end design, back-end systems, CMS platforms, and APIs. I'm especially interested in using AI to automate repetitive work and help businesses focus on what matters.

Experience

Work history, roles, and key accomplishments

Baseops logoBA
Current

Director

Jul 2016 - Present (10 years 2 months)

As a Director at Baseops, I have delivered comprehensive product consultancy services spanning product design, systems thinking, UX research, prototyping, development and strategic growth optimisation for startups and SMEs. My work includes managing substantial project budgets and coordinating distributed teams across multiple international locations. I have also implemented advanced automation so

Servca logoSE

Chief Technology Officer

Nov 2023 - May 2025 (1 year 6 months)

I defined and implemented the technology vision for a Lloyd's of London insurance brokerage, aligning product design and engineering efforts with commercial strategy. By introducing Agile delivery methods I significantly accelerated feature releases and improved overall productivity. I architected and launched a self-service underwriting portal that rapidly scaled to process over £10M in annual Gr

Solar Media Limited logoSL

Product Designer

Nov 2009 - Jun 2020 (10 years 7 months)

Solar Media is a publishing company, with a large variety of specialised publications and websites. I work as part of an inhouse web team, involved in designing and developing multiple high traffic news and event websites, handling projects both as part of a team and independently. My role includes ascertaining requirements, wireframing, designing and storyboarding processes, and developing sites

BaseMedia logoBA

Junior Web Designer

Sep 2009 - Nov 2009 (2 months)

BaseMedia is a media firm based in london dealing with various local and international clients. Working with a senior designer to ascertain project requirements and translate them into tangible goals. Projects ranged from corporate branding and illustration to site design and development, using various tools and techniques to create sites aimed at broad demographics.

Education

Degrees, certifications, and relevant coursework

LU

London Metropolitan University

Business Information Technology BSc (Hons)

2006 - 2009

WU

Wesminister University

Computer Science BSc

2005 - 2006

CF

Coombe Sixth Form

2003 - 2005

ES

Eastfields High School

1999 - 2003

Tech stack

Software and tools used professionally

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