Sarah Shellard

Redesigned the Expense Management tool on their B2B operations platform by conducting user research and interviews to uncover pain points and gather feature requests. Transformed insights into a streamlined, user-centric solution that addressed major usability issues and greatly enhanced the expense management workflow. Led the end-to-end redesign of the operations platform homepage, beginning wit

Led website redesign project, conducting in-depth analysis of the existing site and business requirements to ensure a scalable, future-proof solution. Redefined the information architecture, created low-fidelity wireframes, and refined navigation and user flows through iterative stakeholder feedback. Developed high-fidelity prototypes using a tokenized design system consistent with the refreshed b

Researched and developed wireframes, a visual language and a design system for a tween mobile network app. Designed the UK’s first digital-only mobile network (Ymobile) iOS and Android app, working within limitations of a theme to create a branded design system for the first iteration and release.

Led the design of multiple projects, creating visually appealing and user-friendly interfaces for the web. Incorporated research and information architecture principles into design decisions. Created design systems from client brand guidelines, and managed updates to existing design systems.

Collaborated with one of the UK’s largest online news outlets to create responsive, user-friendly interfaces. Established and maintained open lines of communication with clients, effectively addressing concerns and providing regular project updates. Collaborated closely with UX designers, product managers, and stakeholders to ensure the UI met both functional and aesthetic goals.

Led the redesign of the brand’s web experience. Led the design and implementation of the company’s inaugural design system, which streamlined the design process and ensured consistency across all platforms.

Spearheaded the creation of seasonal brand guidelines, ensuring consistency across all touchpoints, contributing to an increase in brand recognition and user satisfaction. Designed UI elements across the site, including iconography and navigation components, working closely with UX and engineering teams.

Acquired in-detailed training and functioned as a Front-End Web developer. Led end-to-end website development from conceptualisation to construction by leveraging Adobe Photoshop, Illustrator, and Dreamweaver. Developed bespoke CMS sites for clientele by customising HTML and CSS within WordPress templates.

Concentrated majorly on magazine and newspaper layouts, including advertisement design, layout arrangement, print file preparation, and dispatching publications for printing. Gained experience in branding and campaign development for numerous clientele. Successfully delivered multiple newspaper layouts, print advertisements and magazine layouts, within tight timelines and to business requirements.

Obtained a National Diploma in Graphic Design from Nelson Mandela University. The program provided a comprehensive understanding of graphic design principles and practices.

Attended an introductory level workshop on After Effects at London Software Training.

Completed a certification in Visual Elements of User Interface Design from CalArts, an online program.