Open to opportunities

ayushi sharma

@ayushisharma6

Message

I design accessible content systems and digital journeys that improve conversion, clarity, and compliance.

India

Message

What I'm looking for

I'm looking to shape accessible, user-first content strategy and scalable content systems with design, product, technology, and compliance teams.

At Bajaj Finance, I design customer journeys and content systems across app, web, WhatsApp, email, and chatbot interfaces. My journey and content optimisation drove 136% business growth in FY 2024–25, contributed ₹120 Cr in direct income, and supported festive and regional strategies contributing approximately ₹458 Cr in revenue.

I simplify complex information into clear, accessible, compliant communication, partnering with design, product, technology, legal, and compliance teams. I build reusable content patterns, map content-first wireframes in Figma, publish through AEM, localise journeys across 12+ Indian languages, and use GenAI to accelerate content creation and testing.

Across kPoint Technologies, Infosys, MAC Solutions, and TSC Asia, I’ve led lifecycle messaging, SEO, SaaS onboarding content, help content, B2B campaigns, and market research. I also mentor writers and build a culture of content critique, inclusive language, and evidence-led experimentation.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Writer

Current

Terranova AI Bajaj Finance Ltd.

Mar 2022 - Present (4 years 5 months)

Designing customer journeys and content systems across app, web, WhatsApp, email, and chatbot interfaces. Led end-to-end content strategy aligned to business outcomes and partnered with legal and compliance to deliver clear, responsible communication.

Content Strategy Content Design Journey Mapping AEM Figma GenAI A B Testing Heatmaps Funnel Analytics Agile

Content Specialist

kPoint Technologies

Aug 2021 - Mar 2022 (7 months)

Led lifecycle and retention messaging based on user behaviour and owned SEO and content strategy, improving organic traffic by 107%. Simplified technical communication across SaaS onboarding and help journeys.

SEO Content Strategy SaaS Technical Communication Knowledge Base Case Studies

Operations & Market Research Associate

Infosys

Jul 2020 - Aug 2021 (1 year 1 month)

Analysed user queries to identify pain points and content gaps, improving help and support content to reduce query repetition. Delivered market and competitor research for product and business decision-making.

Market Research Competitor Research User Research

Marketing & Content Associate

MAC Solutions

Mar 2019 - Apr 2020 (1 year 1 month)

Built B2B campaigns end-to-end across digital channels and streamlined documentation and messaging workflows. Improved conversions through targeted, insight-driven content management.

B2B Marketing Campaign Management Content Management Digital Channels

Digital Content Intern

TSC Asia

Jun 2015 - Nov 2015 (5 months)

Managed online content and social channels that improved engagement and enhanced web/app navigation through content restructuring and UX suggestions. Supported campaign execution, scheduling, and performance tracking.

Content Management Social Media UX Writing Campaign Execution