Richa Mahendru

Developed unified omnichannel content and communication strategies across web and mobile platforms to improve onboarding experience and engagement consistency. Partnered with software, UX, marketing, and operations to optimize onboarding journeys, in-app communication, and feature-adoption content while scaling workflows and governance for stakeholder alignment.

Owned end-to-end content development and communication strategy across websites, app landing pages, newsletters, and digital campaigns. Led social media strategy and execution, contributing to 3x audience growth through storytelling, engagement optimization, and data-backed campaigns while improving lead generation through audience-focused messaging.

Developed website and campaign content for educational institutions and enterprise communication initiatives. Created scripts and presentation/event communication for large-scale virtual events and coordinated social media and campaign delivery to maintain brand consistency.

Led content strategy for websites, social media, blogs, and digital communication with an SEO-aligned approach. Produced brand-led communication for campaigns, partnerships, ORM, newsletters, and thought leadership, supporting luxury brand positioning and improved audience engagement.

Created multi-format communication including newsletters, websites, mobile app content, social campaigns, brochures, PR communication, and event collateral. Conducted interviews and supported national-level editorial projects while managing conference communication and coordinating with PR agencies for amplification.

Researched and developed content across education, lifestyle, technology, and marketing domains for web articles and marketing copy. Worked directly with clients to shape communication direction and adapt content to audience needs, strengthening storytelling and messaging capabilities.

Oversaw branding, marketing, and audience engagement initiatives across outlets, including planning and executing events and collaborative brand activities. Contributed to the Colaba outlet launch communication and built/optimized SEO, SEM, and social media strategies to improve brand visibility.

Supported social impact and community development initiatives focused on women’s empowerment and education, including public welfare awareness projects. Coordinated vision, communication, outreach, and stakeholder engagement across multiple programs through volunteer and advisory work.

Supported business growth and client acquisition by working with sales and marketing teams to pitch website, app, and content strategy solutions. Produced website and digital communication assets and helped implement SEO, SEM, and social media optimization to improve visibility and engagement while managing client relationships.

Assisted an English Literature professor with teaching support for ICSE 9th and 10th grade students. Created test papers, evaluated student performance, and supported classroom learning initiatives and educational content preparation.

Managed client communication, relationship management, and shipment coordination while tracking operational processes. Supported contract creation and business coordination, identifying new opportunities and strengthening early customer success and stakeholder management capabilities.

Completed a Bachelor of Arts degree in Economics and Statistics at K. C. College.

Completed a Bachelor of Arts degree in English Literature at the University of Mumbai.

Completed a Bachelor of Arts in Psychology (Honours) at IGNOU.

Completed a Diploma in Creative Writing at Douglas College in Canada.