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Avneet Oberoi

@avneetoberoi

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I build high-impact UX, go-to-market, and digital content for financial and edtech products.

India

Message

What I'm looking for

I'm looking to lead high-impact content across product, marketing, and customer journeys, collaborating with cross-functional teams to turn user insights and business goals into clear, measurable communications.

At Bajaj Finance, I shape content strategy and customer-facing communications across web, app, and digital platforms. I developed Help Centre content that increased digital self-service by 15% and created nudge copy that lifted My Account logins by 24%.

I write UX microcopy, go-to-market messaging, email campaigns, product descriptions, and Fixed Deposit campaign content that contributed to 3.4 Cr in conversions within 25 days. I also partner with product, design, Legal, and Compliance teams to make complex journeys clear, useful, and compliant.

Previously, at Kool Group, I led multi-channel content for the Kool Stories edtech platform, growing organic traffic by 70% and managing writers and freelancers. My background also includes SEO content for an HR SaaS startup and research-led copywriting for a digital marketing agency.

Experience

Work history, roles, and key accomplishments

Current

Cluster Manager

Current

Bajaj Finance

Mar 2022 - Present (4 years 6 months)

Joined as the first UX writer in Bajaj Finserv's marketing team, shaping content strategy and communications across web, app, and customer-facing digital platforms. Developed content strategy for a Help Centre, increasing digital self-service by 15% and reducing inbound customer service load.

Content Strategy Email Campaigns UX Writing Social Media Content SEO Blogging Google Analytics SharePoint Team Management

Senior Content Writer

Kool Group Ltd

Aug 2020 - Mar 2022 (1 year 7 months)

Led content development and communications strategy for the Kool Stories edtech platform, producing multi-channel content that positioned the brand as a thought leader in the B2C social learning space. Managed a team of writers and freelancers while driving go-to-market content across digital and social channels.

Content Strategy SEO Blogging Email Campaigns Social Media Content Video Scripts Wireframing Landing Pages UX Copy Team Management PR Strategy Guest Posting

Content Writer

Base Apps

Dec 2019 - Aug 2020 (8 months)

Produced SEO-optimised long-form content, downloadable checklists, and infographics for an Indonesian HR SaaS startup, growing organic search visibility and supporting marketing goals across the human resource domain.

SEO Long Form Content Checklists Infographics HR SaaS

Content Writer

Pennovate

Dec 2018 - Nov 2019 (11 months)

Built foundational writing skills at a digital marketing agency, handling copywriting, academic writing, and research-led content for diverse client briefs under the mentorship of a Forbes contributor.

Copywriting Academic Writing Research Digital Marketing