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Avinash devadiga

@avinashdevadiga

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Senior digital marketing specialist driving ROI-driven Amazon and DSP growth.

India

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What I'm looking for

I seek a performance-driven role managing marketplace and programmatic campaigns where I can scale brands, optimize ROAS, mentor juniors, and use analytics to guide strategic growth.

I am a senior digital marketing specialist with 10+ years of experience optimizing marketplace and programmatic advertising across Amazon, Walmart, DSP, Google and social platforms. I build data-driven media plans, optimize listings and creatives, and manage six-figure annual budgets to deliver measurable growth and lower customer acquisition costs.

My work includes building scraping frameworks to monitor Buy Box and pricing, leading cross-market campaigns (UK, US, UAE, India), and achieving results such as 80% sales growth with 35% lower CPA, 20% YOY growth on Amazon categories, and meaningful DSP and display improvements. I prioritize analytics-led strategy, scalable processes, and collaborative stakeholder reporting to drive sustained brand performance.

Experience

Work history, roles, and key accomplishments

Current

Amazon Marketing Manager

Current

First Brand Group

May 2025 - Present (9 months)

Manage Amazon advertising and merchandising for 8 brands, built a scraping framework to monitor Buy Box and prices, and optimized PDPs while overseeing a monthly ad budget of over $20,000 to improve media planning and listing performance.

Buy Box Monitoring Scraping PDP Optimization Competitive Analysis Budget Management

Senior Amazon Advertiser

Wake Commerce

Apr 2024 - May 2025 (1 year 1 month)

Managed Sponsored Ads and Amazon DSP for 10 brands, handled combined monthly ad budgets over £65,000, achieved 10% YOY growth in key categories and reduced CAC by 20% through audience and creative optimizations.

Display Planning Creative Strategy Budget Management ROI Optimization performance reporting

Ecommerce Marketing Lead

Play Shifu

Sep 2022 - Apr 2024 (1 year 7 months)

Led Amazon, Google and Facebook marketing for toys/games, managing ~$200K annual ad spend, drove 80% sales growth and reduced CPA by 35% in UK/UAE while lowering CAC by 40% in US Amazon campaigns.

Amazon Advertising Google Ads Facebook Ads Budget Management

Marketplace Marketing Manager

Byju's

May 2021 - Sep 2022 (1 year 4 months)

Managed AMS, DSP, Facebook and Google campaigns for Osmo and Byju's across US/Canada, ran retail marketplace advertising, and managed a $5M digital budget in 2021 delivering 2.5x ad-attributed revenue.

AMS Google Data Studio Market Research Budget Management Campaign Optimization

Amazon Advertising Specialist

Cognizant

Jun 2018 - May 2021 (2 years 11 months)

Executed AMS media plans and optimizations for multiple clients, handled outreach and budget proposals, and implemented DSP strategies after completing DSP training to improve campaign performance for branded clients.

AMS Keyword Analysis Media Planning Forecasting Campaign Optimization

SEO Consultant

Metric Fox

Feb 2017 - Apr 2018 (1 year 2 months)

Consulted with IT teams to implement SEO solutions, conducted site evaluations and KPI definition, and provided weekly/monthly reports to improve organic visibility using specialized reporting tools.

SEO On Page Optimization Off Page Optimization KPIs Reporting SEO Tools

SEO Analyst

MockBank

Jan 2016 - Sep 2016 (8 months)

Performed on-page and off-page SEO and supported B2C sales activities to improve site visibility and conversion performance.

On Page SEO Off Page SEO B2C Sales Keyword Research SEO Reporting

Production & Sales Associate

Bello Seal India Pvt Ltd

Jun 2012 - Aug 2014 (2 years 2 months)

Managed daily production and inspection activities and supported inbound and outbound sales operations to maintain production flow and customer deliveries.

Production Management Inbound Sales Outbound Sales Operations Coordination