Open to opportunities

M Thehaseen Banu User

@mthehaseenbanu

Message

Digital marketing professional with expertise in campaign management.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration in a dynamic team environment.

I am a digital marketing and e-commerce professional with over 4 years of experience in managing campaign setups, execution, and optimization. My journey has been marked by a commitment to developing integrated marketing strategies that drive brand awareness and engagement, ultimately improving ROI across various platforms such as Amazon DSP, Google Ads, and LinkedIn Ads.

In my current role as a Senior Executive Media Activation at Just Global, I assist in maintaining active media plans and execute end-to-end campaigns that align with business priorities. My analytical skills have enabled me to generate pacing reports and optimize campaigns effectively, leading to significant revenue growth. I am passionate about leveraging cutting-edge digital tools to achieve marketing objectives and consistently exceed performance targets.

Experience

Work history, roles, and key accomplishments

Senior Executive Media Activation

JUST GLOBAL

Oct 2024 - Present (1 year 1 month)

Assisted in the maintenance of active media plans within the media planning platform and client-facing Launch Tracker, ensuring the integrity of plans for select Platform & Media publishers. Executed end-to-end campaigns with platforms like Google Ads, LinkedIn Ads, and Facebook Ads, aligning strategies with business priorities and optimizing with ShapeIO and Optimizer.

Media Planning Campaign Management Google Ads LinkedIn Ads Facebook Ads ShapeIO Optimization StackAdapt DemandBase

Marketing Coordinator

FREELANCE

Feb 2024 - Present (1 year 9 months)

Conducted thorough analysis of campaign performance, identifying areas for improvement and implementing strategic optimizations. Defined Key Performance Indicators (KPIs) and established measurable targets for all marketing initiatives.

Campaign Analysis Optimization KPIs Product Detail Page Building Store Page Management

Ads Campaign Specialist

Amazon Development Centre

Feb 2023 - Present (2 years 9 months)

Developed and implemented comprehensive 360-degree marketing campaigns across multiple channels including Amazon DSP, Amazon Seller Central, and Google Ads. Monitored and optimized PPC campaigns through AMH, which generated over $850,000 in revenue in 2023.

Amazon Seller Central DV360)Google Ads Meta Ads Product Listing Optimization DV360

Associate IT Recruiter

Getafix Technologies Pvt. Ltd.

May 2019 - Present (6 years 6 months)

Oversaw all company social media accounts management and created reports on the effectiveness of marketing communications. Reviewed current marketing campaigns for weaknesses and developed solutions within budget constraints.

Social Media Management Marketing Communications Budget Management Marketing Strategy Pricing Strategy

Education

Degrees, certifications, and relevant coursework

Rao Bahadur Y Mahabaleswarappa Engineering college

Master of Business Administration, HR and Marketing

2015 - 2017

Completed a Master of Business Administration with a specialization in HR and Marketing. Gained expertise in strategic business management, human resources, and marketing principles.