Open to opportunities

Gauri Varade

@gaurivarade

Message

Versatile digital marketing manager with expertise in performance marketing.

India

Message

What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my digital marketing expertise to drive impactful results while promoting a collaborative and growth-oriented company culture.

Digital marketer with 3+ years of hands-on experience designing, executing, and optimizing paid and organic campaigns across Meta, Google, Pinterest, Snapchat, and Amazon. Built AI-powered automation and analytics tools to generate campaign performance insights, streamline reporting, and support A/B testing. Strong background in Amazon ad’s, Google Analytics, and internal analytics platforms; proven ability to boost ROI and scale performance (including a 20% revenue lift in one month and a 60% increase in qualified leads). Experienced servicing high-volume accounts, developing geo- and weekly performance reports, and using data-driven strategies to improve CTR, ROAS, and conversion rates.

Seeking product-oriented roles where I can deepen expertise in AI-driven automation, analytics, and product growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Process Executive- Digital Marketing

Current

Cognizant

May 2024 - Present (2 years 3 months)

Managed 176 Australian client accounts, ensuring campaign alignment with business goals, ad policy compliance, and consistent performance improvements. Planned, executed, and optimized Amazon PPC advertising campaigns across multiple product categories to maximize ROAS and ACoS efficiency.

AWS Amazon PPC A B Testing Keyword Research CPC

Digital Marketing Executive

Makeovers Digital

Jan 2023 - Present (3 years 7 months)

Led paid marketing campaigns on Google Ads and Meta (Facebook/Instagram), increasing qualified leads by 60%. Improved campaign CTR by 65% through strategic ad copy testing and creative optimization.

Google Ads Meta Ads SEO Email Marketing Google Analytics Campaign Planning

Digital Marketing Intern

Tetramind Asia

Oct 2022 - Present (3 years 10 months)

Conducted in-depth competitive analysis to identify gaps and formulate positioning strategies. Built dynamic Google Data Studio dashboards to present campaign performance and marketing insights.

Competitive Analysis Google Data Studio Google Analytics Keyword Research

Education

Degrees, certifications, and relevant coursework

Dr. D. Y. Patil Vidyapeeth

MBA, Project Management

Focused on project management principles and practices, preparing for leadership roles in various industries. Gained skills in strategic planning, execution, and team coordination.

The Institute of Event Management

Post Graduation Diploma, Event Management

Acquired comprehensive knowledge in event planning, coordination, and execution. Developed skills in logistics, budgeting, and stakeholder management for successful events.

Symbiosis College of Arts & Commerce

Master's degree, Business/Commerce, General

Studied various aspects of business and commerce, building a strong foundation in economic principles and market dynamics. Developed analytical and critical thinking skills relevant to the business world.