Open to opportunities

Gauri Varade

@gaurivarade

Message

Versatile digital marketing manager with expertise in performance marketing.

India

Message

What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my digital marketing expertise to drive impactful results while promoting a collaborative and growth-oriented company culture.

I am a versatile and results-driven marketing professional with over 3 years of experience in performance marketing, digital strategy, and project execution across diverse industries and global markets. I have successfully managed 175+ international client accounts, leading high-performing campaigns on platforms such as Amazon Ads, Google Ads, Meta, and LinkedIn Ads. My data-backed optimization strategies have consistently boosted ROAS, improved customer acquisition, and lifted conversion rates.

Currently, I serve as a Senior Process Executive in Digital Marketing at Cognizant, where I manage Australian client accounts and execute Amazon PPC advertising campaigns. My efforts have led to a 20% increase in ad revenue in just one month. I hold an MBA in Project Management and have certifications in Generative AI, Agile Project Management, and Digital Transformation, which I leverage to streamline workflows and align digital initiatives with business objectives.

Experience

Work history, roles, and key accomplishments

Current

Senior Process Executive- Digital Marketing

Current

Cognizant

May 2024 - Present (1 year 1 month)

Managed 176 Australian client accounts, ensuring campaign alignment with business goals, ad policy compliance, and consistent performance improvements. Planned, executed, and optimized Amazon PPC advertising campaigns across multiple product categories to maximize ROAS and ACoS efficiency.

Amazon PPC Amazon Web Services (AWS)A B Testing Keyword Research CPC

Digital Marketing Executive

Makeovers Digital

Jan 2023 - Present (2 years 5 months)

Led paid marketing campaigns on Google Ads and Meta (Facebook/Instagram), increasing qualified leads by 60%. Improved campaign CTR by 65% through strategic ad copy testing and creative optimization.

Google Ads Meta Ads SEO Email Marketing Google Analytics Campaign Planning

Digital Marketing Intern

Tetramind Asia

Oct 2022 - Present (2 years 8 months)

Conducted in-depth competitive analysis to identify gaps and formulate positioning strategies. Built dynamic Google Data Studio dashboards to present campaign performance and marketing insights.

Competitive Analysis Google Data Studio Google Analytics Keyword Research

Education

Degrees, certifications, and relevant coursework

Dr. D. Y. Patil Vidyapeeth

MBA, Project Management

Focused on project management principles and practices, preparing for leadership roles in various industries. Gained skills in strategic planning, execution, and team coordination.

The Institute of Event Management

Post Graduation Diploma, Event Management

Acquired comprehensive knowledge in event planning, coordination, and execution. Developed skills in logistics, budgeting, and stakeholder management for successful events.

Symbiosis College of Arts & Commerce

Master's degree, Business/Commerce, General

Studied various aspects of business and commerce, building a strong foundation in economic principles and market dynamics. Developed analytical and critical thinking skills relevant to the business world.