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Avinash Kumar

@avinash22kumar

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Digital performance marketing manager at Career Launcher who manages ₹90 L–₹1 Cr+ in annual ad spend at 4–5x ROAS.

India

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At Career Launcher (CL Educate Ltd.), I manage ₹90 L–₹1 Cr+ in annual ad spend across Google Ads, Meta Ads and Amazon Ads, delivering 4–5x ROAS. I also doubled monthly product sales in three months through campaign restructuring, retargeting and pixel optimization.

I grew organic traffic from 3k to 5k+ monthly visitors by addressing technical SEO issues and building SEO content and CRO-focused landing pages. I implemented Google Tag Manager conversion tracking and custom event tagging to improve lead-to-sale attribution accuracy.

I also work on the technical stack behind campaigns, including Shopify and WooCommerce enhancements and marketing automation. At Career Launcher, I standardized campaign execution and reporting for a team of five associates by mentoring them and introducing shared processes.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager – Digital Marketing

Current

Career Launcher (CL Educate Ltd.)

Sep 2022 - Present (4 years 2 months)

Delivered 4–5x ROAS on ₹90 L–₹1 Cr+ annual ad spend across Google Ads, Meta Ads and Amazon Ads. Doubled monthly product sales in 3 months and grew organic traffic from 3k to 5k+ monthly visitors.

Google Ads Meta Ads Amazon Ads A B Testing Google Tag Manager GA4 Shopify WooCommerce Klaviyo Interakt NeoDove CRM Technical SEO CRO Team Leadership

Digital Marketing Manager

Xroyaltech Pvt. Ltd.

Nov 2021 - Sep 2022 (10 months)

Doubled ROAS by running A/B-tested funnel, landing page and creative improvements across paid channels. Improved lead generation efficiency for US clients by designing integrated SEO and paid media strategies.

A B Testing Funnel Optimization SEO Paid Media Shopify WooCommerce WordPress Jira Slack

Sr. Digital Marketing Executive

Admedia Digital Labs Pvt. Ltd.

Feb 2018 - Oct 2021 (3 years 8 months)

Delivered 2x ROAS improvement on US-client PPC accounts by optimizing audiences and bidding and A/B testing conversion funnels. Grew organic performance alongside paid by implementing backend SEO improvements and a structured content strategy.

PPC Audience Targeting A B Testing SEO Content Strategy Reporting Jira Slack