Aurelia Friska Widjaja

• Delivered 20+ design projects including SaaS dashboard and landing pages for enterprise and government clients across Education, FinTech, and Public sectors, translating complex business features into intuitive user interfaces that achieved 96% positive client feedback.
• Implemented agile design project management methodologies, resulting in 100% on-time delivery rate.

● Established the online presence for a renowed F&B brand in Singapore by designing a responsive, interactive website using Adobe XD.
● Developed comprehensive brand guidelines for a waste management company using Adobe Illustrator, ensuring consistent visual identity across all marketing efforts.
● Conducted heuristic evaluations to identify opportunities for the ux of the agency’s website.

• Designed UI/UX solutions for a B2B supply chain platform that successfully acquired 30 enterprise clients within the first quarter of launch; conducted extensive market research to identify potential opportunities in the emerging F&B supply chain sector, resulting in rapid client adoption.
• Developed a comprehensive design system with 120+ elements.

• Led product customization flow redesign for an online printing platform based on insights from 75+ customer interviews, achieving 1.07% conversion rate increase and 92% reduction in checkout time.
• Established company-wide design system (Prodigy); the implementation boosted design team productivity by 40% through standardized components.

● Collaborated with BINUS Square to design a mobile web application for BINUS University, enabling real-time bus tracking, used by 100+ students monthly.
● Implemented design asset concepts for the BINUS Kinect Library in 2016.