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Nurulita User

@nurulita

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UI/UX Designer with 5 years crafting end-to-end mobile and SaaS experiences and scalable design systems.

Indonesia

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What I'm looking for

I’m looking for a team where I can own end-to-end UI/UX, build and maintain design systems, and use user research to validate decisions—collaborating cross-functionally to ship scalable, user-friendly SaaS and mobile experiences.

I’m a UI/UX Designer with 5 years of experience designing scalable, end-to-end mobile apps, web platforms, and design systems for various industries. I focus on aligning user-centered design decisions with strategic business goals.

In my full-time role at Sinar Digital Nusantara, I lead end-to-end UI/UX for internal and external SaaS products. I revamped the UI/UX for the SinarPay merchant and admin dashboards and initiated, built, and maintained the comprehensive SinarPay design system.

I also leverage user research to make design decisions—conducting primary and secondary research to validate solutions and improve outcomes. Along the way, I produce supporting graphic design assets and social media content when teams need to move quickly through product growth stages.

Earlier, I redesigned the Humas Polri website to improve visual consistency and usability, and I designed end-to-end UX for the MediaHub Polri platform. From side projects, I’ve delivered UI/UX for platforms like video conferencing, hotel booking, blockchain-based social media, and multiple operational dashboards and mobile apps.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

IDSW 2026

Mar 2026 - Present (4 months)

Produced visual and graphic design assets for the IDSW 2026 event.

Visual Design Content Writing UX UI Design

Current

UI/UX Designer

Current

Sinar Digital Nusantara

Apr 2023 - Present (3 years 3 months)

- Led end-to-end UI/UX design for internal and external SaaS products.
- Revamped the comprehensive UI/UX for SinarPay merchant and admin dashboards.
- Initiated, built, and maintained the comprehensive SinarPay design system.
- Conducted primary and secondary user research to inform design decisions and validate solutions.

UX UI Design Figma Design Systems User Research Usability Testing Cross Functional Collaboration Content Writing

UI/UX & Graphic Designer

PT Busanid Techno Asia

Aug 2021 - Feb 2026 (4 years 6 months)

- Designed end-to-end UI/UX for a video conference mobile app.
- Designed end-to-end UI/UX for Kedaton 8 Hotel's direct booking platform.
- Designed end-to-end UI/UX for a social media blockchain platform.
- Designed comprehensive UI/UX dashboard management system for Star Club.
- Designed comprehensive UI/UX for a boarding house management system.

UX UI Design Visual Design Figma Cross Functional Collaboration

Volunteer Product Designer

Benahi Indonesia

Jan 2023 - Mar 2023 (2 months)

Designed end-to-end UI/UX for the Benahi Indonesia web app.

UX UI Design Figma User Research Usability Testing

UX Designer

Dharma Kreasi Nusantara

Nov 2021 - Jan 2023 (1 year 2 months)

- Redesigned the Humas Polri website to significantly improve visual consistency and usability.
- Designed end-to-end user experience for the MediaHub Polri platform.
- Collaborated with cross-functional teams to align design layouts with optimal user journeys.
- Conducted secondary research to support evidence-based design decisions.

UX UI Design Figma User Research Cross Functional Collaboration

UI Designer

Wahyu Arta Digital

Jan 2021 - Jun 2021 (5 months)

Designed UI/UX for the Wismartlink apartment service mobile app. Also designed UI/UX for the marketplace section of the KSP mobile app.

UX UI Design Figma

Editor and Lead Editorial Division

LPM Progress

Jan 2019 - Jan 2020 (1 year)

Led the editorial division, overseeing writing and editing for the website and bulletin. Wrote and published articles covering internal and external campus news.

Content Writing Editing UX UI Design