Tobi Santoso

• Led diverse design projects for clients primarily based in the USA, including UI/UX, custom illustrations, motion graphics, and social media content, delivering visually compelling and brand-aligned solutions

Led the design of new features and improvements for the Katalis.ai website, overseeing the entire design lifecycle. This included research, wireframing, prototyping, high-fidelity UI design, and usability testing, ensuring that the user experience was seamless and aligned with business goals.

Working closely with C Level, Growth Marketing, and Product Leader for strategy business on customer acquisition, increase marketplace traffic and conversion rate (CR1) through the product.

Managed the end-to-end design process, including brainstorming concepts, creating wireframes, prototypes, and high-fidelity mockups for web and mobile applications.

Success launched new website with significant increase in user engagement and traffic.

Working remotely with Takalab. I Help Takalab to work on projects from the client across the world. Some projects that I have working on are creating Atomic Design Systems and High-Fidelity Design for BNI Career, Transportation company based on Croatia, and much more.

Working on web Paper.id and Ionic app of Paper. Created and maintenance atomic design system of Ionic App.

Help creative team to create design campaign and illustration for Paper publications.

Design various design projects for Sicepat including graphic design, illustration, animated effects for visual identity and copy.

Successfully launched :
- Transportation Management System
- Billing
- Mobile POD
- Website SiCepat
- Web Forum
- Development Gojek
- SMD
- COD

Formalized a team within Central Design to deliver a distributed yet centralized Design System. Define the roadmap, roles & responsibilities and ways of working.

Lead the creation and maintenance of a cohesive design system that aligns with the brand’s vision and user experience goals. Collaborate with cross-functional teams to establish design standards and guidelines.

I worked on revamping the website of Axis.co.id, assisting on tasks including design research, wireframing, creating style guides, prototyping, UX/UI design, and presentation to the teams.

I worked on revamping UI & UX of XL's UMB (*123) into Mobile Apps with UI/UX best practice. Output including front-end development.

Collaborated with outsourced vendor IBM Asia Pacific.

Dynamic and innovative design agency founder with extensive experience collaborating with clients globally. Proven track record in delivering creative solutions tailored to diverse industries. Skilled in managing projects from concept to completion, fostering strong client relationships, and leading a talented team of designers.

Designed and carried out research studies towards students in Indonesia including product usability, concept testing and customer journeys.

Created wireframes and prototypes to share project vision, demonstrate UX design principles and drive design decisions.

Launched a new website and mobile app, increased the number of loan applications up to 200%.

Grade: 3.6

Activities and societies: Specialization in Human Computer Interaction Thesis: Usability Evaluation User Experience Peer to Peer Financial Technology Platform dengan Pendekatan User-Centered Design (Mobile Platform) Head Design Students Association (Elektro and Informatika), Head Design KM / BEM, Head Design Comptech, Head Design Madani and Head Design Soccer Club.