Open to opportunities

Suzette Salim

@suzettesalim

Message

I'm a UX/UI designer focused on inclusive, user-centered digital products for public and commercial sectors.

Singapore

Message

What I'm looking for

I'm seeking UX/UI roles where I can design inclusive, user-centered web and mobile products, lead design systems and accessibility efforts, collaborate closely with engineers, and deliver measurable user impact.

I'm a UX/UI designer with hands-on experience designing BookingSG's admin portal and improving the citizen-facing booking journey at GovTech, focusing on calendar interfaces, availability scheduling, alert subscriptions, and booking management tools.

I conduct user research, usability testing and prototyping to drive design decisions, contribute accessibility annotations to a government design system, and have led UI work for adaptive websites and an AR experience.

Experience

Work history, roles, and key accomplishments

UI/UX Designer

GovTech

Jul 2023 - Jun 2025 (1 year 11 months)

Designed and improved the BookingSG admin portal used by agencies such as HDB and ServiceSG, enhancing calendar interfaces, availability scheduling, alert subscriptions, and booking management. Conducted user research and usability testing to improve the citizen-facing booking journey and contributed accessibility annotations to the GovTech Design System.

Figma Prototyping UX Research Usability Testing Accessibility Interaction Design Information Architecture Design Systems

UI/UX Designer

PIXERF

Jan 2021 - Jul 2023 (2 years 6 months)

Owned UI for an adaptive website supporting desktop and mobile and collaborated with engineers and other designers to develop an automated booking system for clients and photographers. Improved design-to-engineering handoffs and responsive experience consistency across breakpoints.

Figma Responsive Web Design Prototyping UI Design UX Research Interaction Design Collaboration HTML CSS

Graphic Designer

Siliconplus Creative Agency

Jan 2018 - Dec 2020 (2 years 11 months)

Revamped the agency portfolio website and produced brand guidelines, campaigns, logos, and editorial/digital designs for clients including Central Narcotics Bureau, Sentosa, Gurobu Baseball, and ComfortDelGro. Conceptualized and secured approval for an augmented reality experience as part of the Global PSA Annual Report 2019.

Adobe Illustrator Photoshop InDesign Branding Editorial Design visual communication

Education

Degrees, certifications, and relevant coursework

General Assembly

User Experience Design Immersive, User Experience Design

2021 - 2022

Completed General Assembly's User Experience Design Immersive from September 2021 to March 2022, focusing on UX research, wireframing, prototyping, and usability testing.