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Nicole Chu

@nicolechu

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Product designer focused on UX, design systems, and user research.

Singapore

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What I'm looking for

I seek product/UX roles that leverage research-driven design, cross-functional collaboration, and opportunities to lead design systems and mentor others while producing high-quality, accessible user experiences.

I am a product designer with over six years of experience creating user-centered experiences across environmental and digital contexts, now focused on UX and product design. I translate complex requirements into accessible solutions through interaction and visual design.

I have led design for award-winning projects and large-scale hospitality and public realm works, guided concept development through to detailed design, and mentored junior designers while coordinating cross-functional teams and stakeholders.

In digital work I conduct research, build responsive sites, and establish design systems and handover documentation; I hold a Professional Certificate in UX Design and Product Management and have a proven record of integrating user feedback to deliver high-quality outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer

Current

Starlight Building Maintenance Services (S) Pte Ltd

Jul 2025 - Present (7 months)

Plan, design, and publish social media content across Instagram, Facebook, and LinkedIn to maximize reach and engagement; coordinate on-site photo shoots and track performance metrics to inform content strategy.

Social Media Strategy Content Creation Performance Tracking Brand storytelling Copywriting Canva Visual Design

Freelance Product & Web Designer

Gratus Investment Management Pte Ltd

Aug 2025 - Dec 2025 (4 months)

Conducted competitive analysis and designed a responsive Squarespace website, delivering information architecture, visual hierarchy, and a comprehensive handover package enabling independent site management.

Responsive Web Design Squarespace Information Architecture Competitive Analysis Handover Documentation UX Design Content Strategy

Senior Landscape Architect

Grant Associates

Jul 2024 - Jul 2025 (1 year)

Led design contributions for award-winning Grand Hyatt landscape, guiding concept development to detailed design for large-scale hospitality and public realm projects and mentoring junior designers to improve delivery quality.

Design Leadership Design Concepts Stakeholder Management Detailed Design Mentorship Presentation Research

Landscape Architect

Grant Associates

Sep 2019 - Jul 2024 (4 years 10 months)

Translated user insights and site observations into spatial journeys and wayfinding, produced design narratives and documentation, and coordinated with consultants and contractors to preserve design intent through construction.

User Research Spatial Design Wayfinding Documentation Design

Education

Degrees, certifications, and relevant coursework

Nanyang Technological University

Advanced Professional Certificate, UX Design and Digital Product Management

2025 - 2026

Activities and societies: Capstone project: NTU PACE website redesign. Delivered strategic brief, research insights, interaction design to NTU PACE stakeholders. Presented findings and design recommendations to NTU PACE executives.