Nicole Chu
@nicolechu
Product designer focused on UX, design systems, and user research.
What I'm looking for
I am a product designer with over six years of experience creating user-centered experiences across environmental and digital contexts, now focused on UX and product design. I translate complex requirements into accessible solutions through interaction and visual design.
I have led design for award-winning projects and large-scale hospitality and public realm works, guided concept development through to detailed design, and mentored junior designers while coordinating cross-functional teams and stakeholders.
In digital work I conduct research, build responsive sites, and establish design systems and handover documentation; I hold a Professional Certificate in UX Design and Product Management and have a proven record of integrating user feedback to deliver high-quality outcomes.
Experience
Work history, roles, and key accomplishments
Digital Marketer
Starlight Building Maintenance Services (S) Pte Ltd
Jul 2025 - Present (7 months)
Plan, design, and publish social media content across Instagram, Facebook, and LinkedIn to maximize reach and engagement; coordinate on-site photo shoots and track performance metrics to inform content strategy.
Freelance Product & Web Designer
Gratus Investment Management Pte Ltd
Aug 2025 - Dec 2025 (4 months)
Conducted competitive analysis and designed a responsive Squarespace website, delivering information architecture, visual hierarchy, and a comprehensive handover package enabling independent site management.
Senior Landscape Architect
Grant Associates
Jul 2024 - Jul 2025 (1 year)
Led design contributions for award-winning Grand Hyatt landscape, guiding concept development to detailed design for large-scale hospitality and public realm projects and mentoring junior designers to improve delivery quality.
Landscape Architect
Grant Associates
Sep 2019 - Jul 2024 (4 years 10 months)
Translated user insights and site observations into spatial journeys and wayfinding, produced design narratives and documentation, and coordinated with consultants and contractors to preserve design intent through construction.
Education
Degrees, certifications, and relevant coursework
Nanyang Technological University
Advanced Professional Certificate, UX Design and Digital Product Management
2025 - 2026
Activities and societies: Capstone project: NTU PACE website redesign. Delivered strategic brief, research insights, interaction design to NTU PACE stakeholders. Presented findings and design recommendations to NTU PACE executives.
University of Sheffield
Master of Landscape Architecture, Landscape Architecture
2019 - 2019
Grade: Distinction
Completed Master of Landscape Architecture with Distinction, focusing on design, research, and professional practice in landscape architecture.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
nicolechu.netPortfolio
nicolechu.netSocial media
Job categories
Skills
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