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Audrey Yee

@audreyyee

Business Analyst at Omnicom Group who led Salesforce contract workflows, automating processes and reducing manual input fields 28%.

United States

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At Omnicom Group | Orion Worldwide, I led the Contract Management workstream for a Salesforce expansion. I helped automate three manual processes, reducing manual input fields by 28% and increasing field utilization by 16% across 90+ users.

I also led a multi-phase Salesforce initiative for Client Teams that delivered a Legal Agreements Pipeline, contract lifecycle alerts, Savings Statement tracking, and an Account Data Integrity dashboard. I designed and built automated flows for Savings Statement tracking, replacing a manual process with decision logic and audit-trail functionality.

Earlier at Omnicom Group | Orion Worldwide, I maintained Local TV Bank Trackers in Excel and prepared monthly media expenditure reports. At Starcom, I analyzed campaign performance and reported KPI and media-spend insights across priority markets.

Experience

Work history, roles, and key accomplishments

Business Analyst (Transformation)

Omnicom Group

Jan 2024 - Apr 2026 (2 years 3 months)

Led the Contract Management workstream for a Salesforce expansion, automating manual processes and improving field utilization. Partnered with Legal, Finance, and Investment teams to gather requirements and develop user stories and acceptance criteria.

Salesforce Requirements Gathering User Stories Acceptance Criteria Agile Monday.Com Asana Microsoft Visio Data Governance UAT Training SOP Development

Assistant Analyst

Omnicom Group

Aug 2021 - Jan 2024 (2 years 5 months)

Maintained Local TV Bank Trackers in Excel and prepared monthly media expenditure reports. Managed Rigel platform updates and performed quality assurance on financial reports.

Excel Financial Reporting Quality Assurance Rigel Data Analysis

Media Strategy Associate

Starcom

Mar 2021 - Jul 2021 (4 months)

Analyzed weekly campaign performance using KPIs and performance metrics, identifying trends and translating findings into actionable insights. Delivered monthly reporting for global campaigns across priority markets.

KPI Analysis Media Planning Reporting Data Analysis

Education

Degrees, certifications, and relevant coursework

CUNY Baruch College

Bachelor of Arts, Statistics

Activities and societies: Sigma Alpha Delta Honor Society

Bachelor of Arts in Statistics from CUNY Baruch College, Weissman School of Arts. Member of Sigma Alpha Delta Honor Society.

COOP Apprentice

COOP Apprentice, Data Analytics

2020 - 2020

Completed 200+ hours of hands-on workshops in SQL, Tableau, Google Analytics, Salesforce, and Excel, including collaborative data analysis and visualization projects.