Astrid Bradley
@astridbradley
Strategic foresight and transformation founder connecting narratives to execution for durable change.
What I'm looking for
I help organizations see what's coming—and build toward their visions for the future. I’ve learned that most transformation efforts stall because narrative, structure, and execution drift apart during the doing, so I work at that gap to connect vision to the organizational reality that has to carry it.
Through a decade inside complex global organizations and leadership partnerships across FMCG and global operations, I translate enterprise priorities into aligned execution. As Executive Communications Lead at The HEINEKEN Company, I partnered with CSCO and Chief of Staff to turn complex, cross-functional change into clarity across 70+ markets—building executive platforms, messaging architectures, and engagement rhythms that moved from C-suite to frontline.
Today I run that philosophy through Hydra Futures, an AI-native foresight and transformation studio. Built end-to-end with AI tools—from brand and methodology to go-to-market—I help clients sense emerging change and strengthen systems alignment, identity coherence, and future legibility, while supporting fractional transformation and Chief of Staff-adjacent engagements.
Experience
Work history, roles, and key accomplishments
Founded and operate Hydra Futures, an AI-native foresight and transformation studio helping organizations sense emerging change and build the execution to meet it.
Built the studio end-to-end — brand, site, methodology, and go-to-market — using AI tools throughout research, content development, and client delivery.
Advising organizations on transformation, Chief of Staff-adjacent, and foresigh
Foresight Research Consultant
Houston Foresight Research
May 2026 - Present (2 months)
Conducts foresight research applying futures thinking to institutional transformation.
Foresight Research Consultant — Houston Foresight Research
May 2026 - Present (2 months)
Applied foresight research on institutional transformation.
Executive Communications Lead (Global Supply Chain & Procurement)
May 2022 - Dec 2025 (3 years 7 months)
In this role, I partnered with global leadership (CSCO and Chief of Staff) to translate complex, cross-functional transformation into aligned execution across 70+ markets. Operating at the intersection of strategy and narrative, I connected enterprise priorities to day-to-day operating realities — ensuring clarity through periods of digital modernization, sustainability acceleration, and organizat
Partnered with global leadership to translate complex transformation into aligned execution across 70+ markets, connecting strategy and narrative to day-to-day operating realities. Built executive platforms and messaging architectures, integrated data and digital tooling into engagement cadences, and supported governance and regional alignment.
Led communications across employee and wholesale partner audiences during commercial transformation and ESG repositioning. Advised senior executives on strategic storytelling, crisis response, and sustainability integration across a national footprint.
Director of Communications (Distributor & Employee)
Dec 2020 - May 2022 (1 year 5 months)
Led communications across employee and wholesale partner audiences during a period of commercial transformation and ESG repositioning. As a member of the Corporate Affairs Leadership Team, advised senior executives on strategic storytelling, crisis response, and sustainability integration across a national footprint. Strengthened alignment between corporate priorities and field execution across 10
Sr. Manager, Distributor & Sales Communications
Aug 2019 - Dec 2020 (1 year 4 months)
Led the translation of enterprise commercial strategy into actionable engagement frameworks for national distributor and sales networks across the U.S. Partnered cross-functionally to ensure alignment between corporate priorities and field execution during a period of industry transformation. Deepened my expertise in stakeholder alignment, B2B narrative development, and operational influence at sc
Translated enterprise commercial strategy into actionable engagement frameworks for national distributor and sales networks across the U.S. Partnered cross-functionally to align corporate priorities and field execution during industry transformation.
Built enterprise engagement infrastructure through storytelling, digital content strategy, and large-scale employee forums during a period of brand growth and organizational change. Managed corporate voice across internal channels while partnering with PR agencies to align external brand narratives with internal culture-building efforts. This role grounded my approach to narrative as a practical l
Focused on strengthening employee engagement and leadership communications during a period of rapid growth. Created digital content (video, podcast-style updates, intranet), supported executive messaging, and rolled out new comms channels across a 10K+ employee organization.
Created and led content strategies for B2B smart tech clients—producing SEO-optimized blogs, press releases, and digital assets to strengthen brand voice, drive visibility, and position clients as industry thought leaders in home automation and AV technology.
Blended creative storytelling with technical implementation to design digital learning experiences. Focused on using the right tech to enhance clarity, education, and audience connection.
Education
Degrees, certifications, and relevant coursework
Dartmouth College
B.A., Film and Media Studies
Honors Thesis topic: The Best of Both Worlds: Selling Identity to Tweens and Their Parents
University of Miami
M.F.A., Media Producing
University of Houston
Master of Science, Foresight & Future Studies
Dartmouth College
Bachelor of Arts, Film and Media Studies
Honors thesis topic: The Best of Both Worlds: Selling Identity to Tweens and Their Parents.
University of Miami
Master of Fine Arts, Media Producing
M.F.A. in Media Producing.
Availability
Location
Authorized to work in
Job categories
Skills
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