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Astrid Bradley

@astridbradley

Strategic foresight and transformation founder connecting narratives to execution for durable change.

Netherlands
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What I'm looking for

I’m looking to help leadership teams navigate complex transformation with clearer strategy, stronger organizational narratives, and practical execution—through strategic foresight, transformation programs, executive communications, and fractional or Chief of Staff-adjacent advisory work.

I help organizations see what's coming—and build toward their visions for the future. I’ve learned that most transformation efforts stall because narrative, structure, and execution drift apart during the doing, so I work at that gap to connect vision to the organizational reality that has to carry it.

Through a decade inside complex global organizations and leadership partnerships across FMCG and global operations, I translate enterprise priorities into aligned execution. As Executive Communications Lead at The HEINEKEN Company, I partnered with CSCO and Chief of Staff to turn complex, cross-functional change into clarity across 70+ markets—building executive platforms, messaging architectures, and engagement rhythms that moved from C-suite to frontline.

Today I run that philosophy through Hydra Futures, an AI-native foresight and transformation studio. Built end-to-end with AI tools—from brand and methodology to go-to-market—I help clients sense emerging change and strengthen systems alignment, identity coherence, and future legibility, while supporting fractional transformation and Chief of Staff-adjacent engagements.

Experience

Work history, roles, and key accomplishments

HYDRA Futures logoHF
Current

Founder & Principal

Jul 2026 - Present (0 months)

Founded and operate Hydra Futures, an AI-native foresight and transformation studio helping organizations sense emerging change and build the execution to meet it.

Built the studio end-to-end — brand, site, methodology, and go-to-market — using AI tools throughout research, content development, and client delivery.

Advising organizations on transformation, Chief of Staff-adjacent, and foresigh

HR
Current

Foresight Research Consultant

Houston Foresight Research

May 2026 - Present (2 months)

Conducts foresight research applying futures thinking to institutional transformation.

The HEINEKEN Company logoTC

Executive Communications Lead (Global Supply Chain & Procurement)

May 2022 - Dec 2025 (3 years 7 months)

In this role, I partnered with global leadership (CSCO and Chief of Staff) to translate complex, cross-functional transformation into aligned execution across 70+ markets. Operating at the intersection of strategy and narrative, I connected enterprise priorities to day-to-day operating realities — ensuring clarity through periods of digital modernization, sustainability acceleration, and organizat

The Heineken Company logoTC

Executive Communications Lead

May 2022 - Dec 2025 (3 years 7 months)

Partnered with global leadership to translate complex transformation into aligned execution across 70+ markets, connecting strategy and narrative to day-to-day operating realities. Built executive platforms and messaging architectures, integrated data and digital tooling into engagement cadences, and supported governance and regional alignment.

The Heineken Company logoTC

Director of Communications

Dec 2020 - May 2022 (1 year 5 months)

Led communications across employee and wholesale partner audiences during commercial transformation and ESG repositioning. Advised senior executives on strategic storytelling, crisis response, and sustainability integration across a national footprint.

The HEINEKEN Company logoTC

Director of Communications (Distributor & Employee)

Dec 2020 - May 2022 (1 year 5 months)

Led communications across employee and wholesale partner audiences during a period of commercial transformation and ESG repositioning. As a member of the Corporate Affairs Leadership Team, advised senior executives on strategic storytelling, crisis response, and sustainability integration across a national footprint. Strengthened alignment between corporate priorities and field execution across 10

The HEINEKEN Company logoTC

Sr. Manager, Distributor & Sales Communications

Aug 2019 - Dec 2020 (1 year 4 months)

Led the translation of enterprise commercial strategy into actionable engagement frameworks for national distributor and sales networks across the U.S. Partnered cross-functionally to ensure alignment between corporate priorities and field execution during a period of industry transformation. Deepened my expertise in stakeholder alignment, B2B narrative development, and operational influence at sc

The HEINEKEN Company logoTC

Communications Manager

Jan 2017 - Jul 2019 (2 years 6 months)

Built enterprise engagement infrastructure through storytelling, digital content strategy, and large-scale employee forums during a period of brand growth and organizational change. Managed corporate voice across internal channels while partnering with PR agencies to align external brand narratives with internal culture-building efforts. This role grounded my approach to narrative as a practical l

Spirit Airlines logoSA

Internal Communications, Sr. Analyst

Jun 2015 - Jan 2017 (1 year 7 months)

Focused on strengthening employee engagement and leadership communications during a period of rapid growth. Created digital content (video, podcast-style updates, intranet), supported executive messaging, and rolled out new comms channels across a 10K+ employee organization.

Education

Degrees, certifications, and relevant coursework

DC

Dartmouth College

B.A., Film and Media Studies

Honors Thesis topic: The Best of Both Worlds: Selling Identity to Tweens and Their Parents

UM

University of Miami

M.F.A., Media Producing

UH

University of Houston

Master of Science, Foresight & Future Studies

Dartmouth College logoDC

Dartmouth College

Bachelor of Arts, Film and Media Studies

Honors thesis topic: The Best of Both Worlds: Selling Identity to Tweens and Their Parents.

University of Miami logoUM

University of Miami

Master of Fine Arts, Media Producing

M.F.A. in Media Producing.

Tech stack

Software and tools used professionally

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