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Jenny Kan

@jennykan

Hi, I am Jenny, Product Strategy Leader with hands-on experience in driving 0-1 strategies. Open to relocate. Dutch/ Hong Kong Citizenship.

Netherlands

Message

What I'm looking for

I’m looking to lead end-to-end product strategy and innovation, partnering with cross-functional teams to build zero-to-one prototypes—leveraging Generative AI and agentic capabilities to create measurable customer and business impact.

For more than 15 years, I’ve helped organisations turn complex customer and business challenges into clear product direction, new propositions and tangible outcomes. My work has included ServiceNow, Nike, BMW, ASML, Aviva, DHL and the European Commission.

I’m at my best in early, ambiguous stages: identifying the real opportunity, aligning people around a direction and moving quickly from strategy into prototypes, experiments and execution.

Alongside my corporate work, I build products, ventures and communities. I co-founded SkyCircle, an AI strategy and compliance advisory, and Product Pulse, an online product community with monthly events. I created KnowTheAct, a plain-English EU AI Act guide for consumers, and developed the AI Amplifier Framework to help product teams connect strategy, building and validation. I also served as the Founding President of Amstelveen Toastmasters.

Experience

Work history, roles, and key accomplishments

Current

Innovation Lead & Engagement Lead

Current

ServiceNow EMEA

Jan 2021 - Present (5 years 6 months)

Spearheaded end-to-end product strategy and innovation engagements for enterprise clients, using customer-needs discovery to define high-value opportunities and translate them into product requirements and nascent prototypes. Led cross-functional teams and explored Generative AI/agentic capabilities to enhance service outcomes, including an upsell contribution exceeding €800K.

Product Strategy Journey Mapping Cross functional Leadership Generative AI Prototype Development

Latest Innovation Case

Grab

Jan 2026 - Dec 2026 (11 months)

Spearheaded product strategy for a refined Grab 'Select' membership tier, identifying a new 'Aspiring Premiums' niche through synthesized customer insights and market analysis. Built the value proposition and go-to-market strategy and delivered a complete strategy and incubation plan.

Product Strategy Market Analysis Value Proposition Go To Market Planning Incubation Planning

Concept Design Lead & Coach

Nike Global Innovation EMEA

Jan 2021 - Dec 2021 (11 months)

Advanced Nike retail concepts from ideation through pilot and scaled implementation, including piloting the Electronic Shelf Label from concept to a live trial. Facilitated co-creation workshops and translated trend research and consumer insights into actionable product and operational recommendations.

Electronic Shelf Labels Co Creation Trend Research Consumer Insights Prototyping Product Requirements

Strategic Art Director

AssistiveWare

Jan 2019 - Dec 2020 (1 year 11 months)

Translated corporate strategy into measurable Objectives and Key Results (OKRs) across product, marketing, and communications departments. Directed and mentored a team of four designers to improve consistency across brand, product, and communication touchpoints.

OKRs Design Leadership Mentorship Brand Consistency Marketing Communications

Lead Product Strategist

Liftov

Jan 2017 - Dec 2019 (2 years 11 months)

Repositioned a usage-based insurance offering from a surveillance-centric model to a lifestyle-focused one using behavioural design principles and a gamified user experience. Rebuilt onboarding based on user research and behavioural analysis and launched the proposition across Europe with major clients, earning multiple innovation awards.

Product Strategy Behavioral Design Onboarding User Research Customer Insights Go To Market Planning Stakeholder Management Design Strategy

Digital Art Director

Terralemon

Jan 2014 - Dec 2016 (2 years 11 months)

Managed client relationships and led the conceptualisation and execution of communication and branding campaigns for clients including ING, NFU, and ONS. Owned digital/visual campaign creative direction through delivery.

Client Relationship Management Brand Campaigns Creative Direction

Interim Creative Director

Ogilvy

Jan 2013 - Dec 2014 (1 year 11 months)

Directed digital and brand activation initiatives across the Asia-Pacific region for key accounts including Pizza Hut, La Prairie, Airbnb, and Cathay Pacific. Served as interim Creative Director for the APAC Cathay Pacific / American Express campaign.

Digital Activations Creative Direction APAC Campaigns Stakeholder Management Brand Strategy

Education

Degrees, certifications, and relevant coursework

Saïd Business School, University of Oxford

Executive Strategy and Strategic Innovation Programme, Strategic Innovation

2024 -

Executive Strategy and Strategic Innovation Programmes with a Strategic Innovation focus at Saïd Business School, University of Oxford, ongoing since 2024.