
Shivani Chetty
@shivanichetty
I build repeatable GTM engines for SaaS companies that grow pipeline, optimize CAC, and accelerate funding readiness.
What I'm looking for
I've led GTM overhauls for more than 50 B2B SaaS and technology startups through The Digital Socialize, improving lead conversion by an average of 35% and accelerating sales cycles by 40%.
As Founder and CEO, I scaled a remote team from 2 to 100+ people across three continents, building repeatable marketing operations, SOPs, and martech systems around HubSpot and Mailchimp.
At EventMate Global, I built and launched a multi-sided B2B SaaS platform across four countries, driving 60% adoption growth among SME users within 18 months. During COVID-19, I led the pivot to a virtual and hybrid model that preserved revenue, retained key customers, and positioned the business for acquisition.
I bring strategy before tactics, translating complex product value into clear positioning and using AI, data, and sales-aligned programs to make marketing a revenue center.
Experience
Work history, roles, and key accomplishments
Expert Network Member
Atomico
Jun 2026 - Present (3 months)
Selected member of Atomico's expert network, providing strategic GTM counsel to the firm's portfolio of high-growth technology companies across Europe. Support Series A+ founders on GTM architecture, revenue strategy, and market expansion.
Advisory Network Member
Erevena
Jun 2026 - Present (3 months)
Selected member of Erevena's executive talent network, connecting experienced operators with high-growth VC-backed portfolio companies. Engaged to advise on GTM strategy, revenue architecture, and market expansion for Erevena's network of founders and investors across Europe.
Khosla Ventures Operator Network
khosla Ventures
May 2026 - Present (4 months)
Active member of the Khosla Ventures operator network. Work with KV portfolio founders to refine GTM strategy, build repeatable revenue systems, and prepare for scale post-product-market fit.
Greylock Talent Collective
khosla Ventures
May 2026 - Present (4 months)
Member of the Greylock talent network for experienced GTM operators. Engaged by portfolio founders to advise on go-to-market strategy, positioning, and scalable revenue engines for Greylock-backed AI and SaaS companies.
Selected as a fractional GTM executive within the Y Combinator talent network, supporting post-seed and Series A founders across the YC ecosystem. Provide strategic guidance on GTM architecture, revenue motion design, and Series A readiness.
Fractional CMO for SaaS & AI Startups
Freelancer
Jan 2020 - Present (6 years 8 months)
Partner with SaaS and AI founders to build repeatable GTM engines that drive qualified pipeline and reduce CAC. Lead fractional marketing leadership engagements and advise VC-backed startups on market entry and expansion.
Founder & CEO
EventMate Global
Jan 2017 - Jan 2025 (8 years)
Built a two-sided marketplace from the ground up, achieving 60% platform adoption growth among SME users within 18 months. Led a strategic pivot during COVID-19 to a virtual/hybrid model, preserving revenue and positioning the company for acquisition.
Founder & CEO
The Digital Socialize
Jan 2014 - Jan 2025 (11 years)
Acted as de-facto fractional CMO for 50+ B2B SaaS and tech startups, leading GTM overhauls that increased lead conversion by 35% and accelerated sales cycles by 40%. Scaled a remote team from 2 to 100+ and architected data-driven campaigns to reduce CAC.
Education
Degrees, certifications, and relevant coursework
Google Africa Developer Scholarship, Mobile Web Development
2021 - 2021
Completed the Google Africa Developer Scholarship with a focus on Mobile Web Development.
University of the Witwatersrand
Bachelor of Commerce with Honours, Advanced Management & Entrepreneurship
2010 - 2010
Earned an Honours in Commerce (BCom Hons) with a double major in Advanced Management and Entrepreneurship. Dissertation focused on the entrepreneurial self efficacy of informal traders.
Google Africa Developer Scholarship, Mobile Web Development and Android Development
Completed the Google Africa Developer Scholarship, focusing on mobile web development and Android development.
University of the Witwatersrand
Bachelor of Commerce, Advanced Management & Human Movement Studies
2005 - 2009
Earned a Bachelor of Commerce (BCom) with a double major in Advanced Management and Human Movement Studies.
Thunderbird School of Global Management, Arizona State University
Academy for Women Entrepreneurs, Business Management
Participated in the Academy for Women Entrepreneurs program, focusing on business management and entrepreneurship.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
shivanichetty.carrd.coSalary expectations
Social media
Skills
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