Ashu P

Architected Salesforce Marketing Cloud and Data Cloud solutions integrating CRM, web, eConsent, loyalty, and external data for real-time activation. Configured Data Streams, DMOs, identity resolution, unified profiles, calculated insights, segmentation, and activation across Salesforce ecosystems.

Led Salesforce Marketing Cloud implementations covering solution design, campaign architecture, automation, integrations, and technical delivery. Designed Journey Builder, Automation Studio, SQL segmentation, Data Extensions, API-triggered journeys, AMPscript, and personalized content solutions.

Designed Adobe Marketo Engage lifecycle marketing, lead nurturing, segmentation, lead scoring, and marketing automation solutions. Configured campaign workflows and data processes to improve qualified-lead conversion by 25% and reduce manual marketing effort by 30%.

Managed email marketing campaigns using Mailgun and Mailchimp, delivering more than 1.2 million emails monthly across multi-client environments. Built and optimized campaign content, audience segmentation, and A/B testing across 60+ campaigns per month, increasing email open rates by 28% and click-through rates by 38%.

Developed email automation scripts, SQL reports, and HTML templates supporting multi-client campaign delivery and reporting. Improved reporting accuracy by 25% while reducing campaign delivery issues through automation enhancements.

Completed Bachelor of Engineering in Computer Engineering.

Completed Diploma in Computer Engineering.