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Ashraf HeshamAH
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Ashraf Hesham

@ashrafhesham

I turn customer insight and product analytics into ordered backlogs for WordPress products.

Egypt
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At OnTheGoSystems, I delivered customer-facing WPML features for a WordPress plugin with over 1 million active installations. I owned its PostHog analytics integration across three teams, turning journey findings into backlog work and helping make the send-to-translation flow roughly 50% faster.

I combine 10+ years in development and quality assurance with direct customer discovery, requirements work, and stakeholder alignment. Through conversations with 15–25 VIP customers, I surfaced recurring product issues that informed prioritisation, documentation, support content, and AI support-agent improvements.

I'm currently publishing ICommit, a self-directed product ownership practice, including product strategy, an outcome-based Product Goal, roadmap, measurement system, and assumption-validation plan.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

EA

El-Shorouk Academy

Bachelor of Science, Computer Science

2010 - 2013

Pursued a Bachelor of Computer Science degree, building a foundation in software development and computer science principles.

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