Ashley Nelson
@ashleynelson1
Experienced Account Strategist with a passion for data-driven marketing.
What I'm looking for
I'm an experienced and results-oriented Account Strategist with over 6 years of success in helping Fortune 100 companies transform consumer insights and market trends into impactful go-to-market strategies. My passion lies in blending strategic thinking with creativity, whether through product marketing, audience analysis, data interpretation, or brand voice development. I thrive in collaborative environments where I can lead teams, solve complex challenges, and contribute meaningfully to business goals.
At Khoros, I have designed and implemented data-driven social media reporting dashboards that have significantly improved our strategic recommendations. My leadership has empowered my team, resulting in multiple promotions and a 339% increase in project scope. I have also managed editorial calendars and influencer partnerships, leading to a successful shift in brand identity for various clients. I am eager to bring my experience to a dynamic, forward-thinking team where I can continue to grow and make a meaningful impact.
Experience
Work history, roles, and key accomplishments
Account Strategist, People Manager
Khoros, LLC
Feb 2023 - Present (2 years 5 months)
Designed and implemented data-driven social media reporting dashboards for use in a multi-agency, 3 day Command Center for Meta Connect. Led a global team in compliance, reporting, and pharmacovigilance for Takeda Pharmaceuticals, resulting in a 339% increase in scope from project onset to present day.
Digital Strategist, People Manager
Khoros, LLC
Dec 2021 - Present (3 years 7 months)
Provided senior team leadership for 7+ simultaneous clients, prioritizing and managing complex teams and deliverables while providing expertise in the social ecosystem for various industries. Created and personally managed editorial calendars for Priceline and Facebook Marketplace, sourcing UGC, managing influencer partnerships, ideating and executing campaigns, and developing brand voice and tone
Associate Strategist, People Manager
Khoros, LLC
Oct 2020 - Present (4 years 9 months)
Participated in the early read-in to social strategy of Meta’s $18M rebrand; built and trained teams on robust pre-campaign briefs and moderation resources, social-friendly FAQs, and conversation prompts. This led to faster handling and response times from a global team of 25+ coordinators, resulting in significant increases in team-wide engagement rate, volume of handled conversations, and second
Social Media Coordinator
Khoros, LLC
Jul 2019 - Present (6 years)
Strategized social listening and community management workflows for over 500,000 online communities. Provided data-backed recommendations on forward-looking brand social presence and PR needs for both evergreen brand love and pivotal global moments such as COVID-19.
Education
Degrees, certifications, and relevant coursework
Chapman University
BFA in Dance Performance, Dance Performance
Grade: Magna Cum Laude
Graduated Magna Cum Laude with a Bachelor of Fine Arts in Dance Performance. Also completed a minor in Communications, enhancing understanding of various communication strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
Interested in hiring Ashley?
You can contact Ashley and 90k+ other talented remote workers on Himalayas.
Message AshleyFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
