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Ashley Nelson

@ashleynelson1

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Experienced Account Strategist with a passion for data-driven marketing.

United States

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What I'm looking for

I'm looking for a role in a dynamic team that values creativity and strategic thinking, where I can continue to grow and contribute to impactful marketing strategies.

I'm an experienced and results-oriented Account Strategist with over 6 years of success in helping Fortune 100 companies transform consumer insights and market trends into impactful go-to-market strategies. My passion lies in blending strategic thinking with creativity, whether through product marketing, audience analysis, data interpretation, or brand voice development. I thrive in collaborative environments where I can lead teams, solve complex challenges, and contribute meaningfully to business goals.

At Khoros, I have designed and implemented data-driven social media reporting dashboards that have significantly improved our strategic recommendations. My leadership has empowered my team, resulting in multiple promotions and a 339% increase in project scope. I have also managed editorial calendars and influencer partnerships, leading to a successful shift in brand identity for various clients. I am eager to bring my experience to a dynamic, forward-thinking team where I can continue to grow and make a meaningful impact.

Experience

Work history, roles, and key accomplishments

Current

Account Strategist, People Manager

Current

Khoros, LLC

Feb 2023 - Present (2 years 5 months)

Designed and implemented data-driven social media reporting dashboards for use in a multi-agency, 3 day Command Center for Meta Connect. Led a global team in compliance, reporting, and pharmacovigilance for Takeda Pharmaceuticals, resulting in a 339% increase in scope from project onset to present day.

Product Marketing Brand Reputation And Crisis Listening Platform Optimization And Workflow Development Performance Analysis Project Management

Digital Strategist, People Manager

Khoros, LLC

Dec 2021 - Present (3 years 7 months)

Provided senior team leadership for 7+ simultaneous clients, prioritizing and managing complex teams and deliverables while providing expertise in the social ecosystem for various industries. Created and personally managed editorial calendars for Priceline and Facebook Marketplace, sourcing UGC, managing influencer partnerships, ideating and executing campaigns, and developing brand voice and tone

Social Ecosystem Expertise Editorial Calendar Management UGC Sourcing Cross Functional Collaboration Project Management Client Management

Associate Strategist, People Manager

Khoros, LLC

Oct 2020 - Present (4 years 9 months)

Participated in the early read-in to social strategy of Meta’s $18M rebrand; built and trained teams on robust pre-campaign briefs and moderation resources, social-friendly FAQs, and conversation prompts. This led to faster handling and response times from a global team of 25+ coordinators, resulting in significant increases in team-wide engagement rate, volume of handled conversations, and second

Social Strategy FAQ Development Conversation Volume Management Response Time Optimization Team Coordination

Social Media Coordinator

Khoros, LLC

Jul 2019 - Present (6 years)

Strategized social listening and community management workflows for over 500,000 online communities. Provided data-backed recommendations on forward-looking brand social presence and PR needs for both evergreen brand love and pivotal global moments such as COVID-19.

Community Management Workflows Data Backed Recommendations Brand Social Presence Content Strategy Performance Analysis

Education

Degrees, certifications, and relevant coursework

Chapman University

BFA in Dance Performance, Dance Performance

Grade: Magna Cum Laude

Graduated Magna Cum Laude with a Bachelor of Fine Arts in Dance Performance. Also completed a minor in Communications, enhancing understanding of various communication strategies.