At T-Mobile, I directed omni-channel media strategy and campaign execution for T-Mobile and Metro by T-Mobile across assigned Midwest markets. I managed quarterly media budgets of $250K–$500K and negotiated TV, radio, print, and OOH placements.
My regional campaigns lifted brand awareness 8% and consideration 7%, outperforming national benchmarks. I led campaign execution across agency partners, creative teams, and retail field leadership, delivering on time and within budget.
At TAPCLICKS, I drove adoption and daily use of analytics and reporting SaaS suites across enterprise media and advertising agencies. I maintained 90%+ account retention and translated omni-channel data into dashboards and insights that improved client ROAS and campaign ROI.
Earlier, I built integrated campaigns and franchise marketing plans at E3 LOCAL MARKETING, and developed digital advertising strategies at E.W. SCRIPPS COMPANY. At COX MEDIA GROUP OHIO, I advised SMB and middle-market accounts on multimedia advertising solutions and surpassed monthly revenue targets for 22 consecutive months.
