ASHEN RODRIGO
@ashenrodrigo
I build B2B sales pipelines and qualified meetings through outbound prospecting.
Sri LankaWhat I'm looking for
At EIGHT25MEDIA, I own outbound pipeline generation using Salesforce and Smartlead, creating qualified discovery meetings for Account Executives. I also mentor new SDRs and optimize outreach sequences and prospecting strategies.
Before that, I managed client acquisition and retention at Daraz, onboarding vendors and brands while delivering product training and performance consultations to help drive online sales. I’ve also led market expansion, research, campaign analysis, and partner development at SeeFirst Holdings.
I’m big on tech, growth, and making things happen. Sports taught me grit, and I bring that same mindset to showing up, learning, and leveling up at work.
Experience
Work history, roles, and key accomplishments
Senior Sales Development Representative
EIGHT25MEDIA
Oct 2025 - Present (10 months)
Own and manage outbound pipeline using Salesforce and Smartlead to generate qualified discovery meetings for Account Executives. Mentor and onboard new SDRs by sharing outreach frameworks, tools, and best practices.
Sales Development Representative
EIGHT25MEDIA
Aug 2023 - Oct 2025 (2 years 2 months)
Manage outreach and pipeline using Salesforce and Smartlead. Generate discovery meetings for Account Executives through outbound cold outreach and email campaigns.
Acquisition Executive
Daraz
May 2022 - Jul 2023 (1 year 2 months)
Managed client acquisition and retention on South Asia's leading e-commerce platform. Built strong relationships with vendors and brands to onboard them to the platform.
Market Development Lead
SeeFirst Holdings
Feb 2021 - Feb 2022 (1 year)
Led a team focused on market expansion strategies and performance optimization. Analyzed campaign effectiveness using key metrics and delivered actionable insights to leadership.
Market Development Officer
SeeFirst Holdings
Feb 2020 - Feb 2021 (1 year)
Conducted market research to identify new customer segments and trends. Developed outbound strategies and built relationships to generate leads.
Sales & Marketing Intern - Customer Development
Fonterra Brands
Aug 2019 - Aug 2020 (1 year)
Rotated across Modern Trade and General Trade divisions. Supported sales operations and campaign execution at the retail level.
Education
Degrees, certifications, and relevant coursework
Birmingham City University
Diploma in Business Management, Business Management
2019 - 2022
Completed a Level 4 Diploma in Business Management, covering foundational business and management concepts.
Birmingham City University
Bachelor of Business Administration, Business Administration
2019 - 2022
Pursued a Bachelor of Business Administration (BBA) degree, focusing on business management principles and practices.
St. Joseph's College, Colombo
Advanced Level, Mathematics
Completed Advanced Level studies in Mathematics, developing strong analytical and problem-solving skills.
Tech stack
Software and tools used professionally
Availability
Location
Sri LankaAuthorized to work in
Job categories
Skills
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