Asha J Rao
@ashajrao
I've led global HR operations, people strategy, and transformation for distributed workforces of up to 900 employees.
What I'm looking for
I've led global HR strategy and operations at University of the People, partnering with C-suite leaders on organizational design, workforce planning, performance management, and multi-country compliance for a 400+ employee remote workforce.
I built Power BI HR dashboards that helped reduce attrition by 18%, implemented AI-based workforce forecasting to improve hiring accuracy, and redesigned digital onboarding to improve new-hire productivity by 35%.
Previously, I directed HR operations, payroll governance, HRIS, and compensation strategy at Starmark Software, and spent more than eight years at Unilog Content Solutions leading employee operations, total rewards, succession planning, DEI, employee relations, and compliance for a 900-person global workforce.
Across higher education, IT/ITES, software, manufacturing, and BPO environments, I've built scalable HR processes, coached leaders, managed complex employee relations, and used people data, technology, and practical business partnership to strengthen employee experience and organizational performance.
Experience
Work history, roles, and key accomplishments
Associate HR Director – India Region
University of the People
Nov 2022 - Sep 2025 (2 years 10 months)
Led organizational design and workforce planning initiatives, ensuring talent readiness for rapid growth. Partnered with C-suite to design and execute global HR strategy aligned with KRAs/KPIs, improving organizational scalability and resilience.
Assistant General Manager – HR
Starmark Software Pvt Ltd
Nov 2021 - Oct 2022 (11 months)
Directed end-to-end HR operations, including payroll governance, HRIS, and compensation strategy for RCM/Medical billing organization. Resolved complex employee relations issues, improving retention and compliance outcomes.
Associate Director – HR
Unilog Content Solutions Pvt Ltd
Jul 2013 - Nov 2021 (8 years 4 months)
Led overall HR activities including talent acquisition, development, policy implementation, compensation, benefits, and compliance. Managed employee operations team, drove engagement and D&I programs, and oversaw total rewards and risk management.
Senior HR Executive
SPI – Software Paradigms Infotech Pvt Ltd
Apr 2011 - Jun 2013 (2 years 2 months)
Managed payroll for offshore and onsite teams, leave management, vendor management, and full and final settlements. Processed monthly payroll for 800+ employees across India, Australia, and Singapore.
Senior HR Executive
Sagas Auto
Jul 2010 - Feb 2011 (7 months)
Handled recruitments, process management, and performance management. Prepared organization structure and HR policies, and implemented performance management systems across departments.
Team Leader
iGATE Global Solutions
Nov 2007 - Mar 2010 (2 years 4 months)
Mentored and analyzed team performance, prepared process flows per ISO requirements, and analyzed business requirements for test cases. Prepared and monitored MIS reports and ISO documents.
Team Leader
Bharat BPO Services Ltd.
Apr 2007 - Jun 2007 (2 months)
Monitored and handled escalation calls, managed a team of 20 members, and conducted training programs. Prepared reports on incentives, dashboards, and quality metrics.
Process Associate
iGATE Global Solutions
Jul 2005 - Mar 2007 (1 year 8 months)
Provided monthly remittance reports for portfolios to investors and managed investor portfolios. Reported loan details and prepared wires, and conducted refresher training sessions.
Transaction Process Associate
Nipuna Services Ltd
May 2004 - Jul 2005 (1 year 2 months)
Boarded customer information into the Fidelity system and provided monthly insurance coverage amounts. Conducted American voice and accent training for a team of 45 members.
Management Executive
Mytec Process Pvt Ltd
Oct 2001 - Feb 2004 (2 years 4 months)
Created layouts for printing jobs, prepared job cards, and designed artworks. Supported as Administration Executive, handling calls for clients from USA, Thailand, and Singapore.
Production Executive
The Printers (Mysore) Pvt Ltd
Sep 2000 - Aug 2001 (11 months)
Coordinated with pre-press and press departments as per production job flow. Served as single point of contact between pre-press unit, advertising, and press department.
Education
Degrees, certifications, and relevant coursework
ICFAI University
Diploma, Business Management
Pursued a Diploma in Business Management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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