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Arun Kumar

@arunkumar63

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Performance marketing manager at Digital C4 managing $3.5M+ in ad spend and generating 6,000+ B2B leads.

India

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What I'm looking for

I'm focused on turning ad spend into a predictable revenue pipeline.

At Digital C4, I manage paid media campaigns for clients across LinkedIn, Google, and Meta. My work has managed more than $3.5M in ad spend and generated over 6,000 B2B leads.

I built Looker Studio dashboards that consolidate advertising data for executive reporting, and developed HubSpot reporting frameworks to track lifecycle value, attribution, and ROAS. I also work directly with clients on campaign strategy, performance reviews, and optimization recommendations.

At Intensiv Filter Himenviro, I developed international marketing plans and implemented CRM automation and lifecycle campaigns. LinkedIn engagement increased by 21%, and corporate event participation generated converted leads with a 26% ROI.

At Mithi Software Technologies, I worked on marketing a SaaS data management tool for international markets. Email campaigns generated more than 150 leads at a 7% conversion rate in three months, and Google Search Ads recorded 31,384 clicks.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Consultant

Current

Digital C4

Mar 2024 - Present (2 years 8 months)

Strategized, designed, and executed LinkedIn Ads campaigns for 14 clients, managing $971,604+ in ad spend and generating 2,000+ qualified leads. Led Google Ads planning and optimization for 9 clients, delivering 9.11M impressions and 3,160+ conversions, and managed Meta Ads for 6 clients with $1.87M+ spend.

LinkedIn Ads Google Ads Meta Ads Looker HubSpot Campaign Strategy Optimization Client Communication Revenue Reporting

B2B Performance Marketing Consultant

Intensiv Filter Himenviro

Mar 2022 - Jul 2025 (3 years 4 months)

Developed strategic marketing plans for the international market with SEO, CRM automation, and paid media ads. Led social media management, increasing LinkedIn engagement by 21%, and implemented Google Ads campaigns with brand awareness and lead generation objectives.

SEO CRM Automation Google Ads Facebook Ads LinkedIn Social Media Management A B Testing Event Marketing

B2B SaaS Marketing Consultant

Mithi Software Technologies

Feb 2022 - Mar 2024 (2 years 1 month)

Developed strategic marketing plans for a SaaS data management tool, working with the CTO and CMO. Implemented email lead generation campaigns generating 150+ leads at a 7% conversion rate, and Google Search Ads campaigns with 31,384 clicks and 8.16% CTR.

Email Marketing Google Ads LinkedIn Ads Google Analytics Customer Behavioral Analysis Brand Awareness

Digital Marketing Executive

Aelum Technologies

Mar 2021 - Mar 2022 (1 year)

Led website development and managed Google Ads campaigns for clients in the UK, USA, and Middle East, increasing traffic by 270% with a 10.5% CTR. Strategized social media content for LinkedIn, boosting page visibility by 720%.

Google Ads Social Media Marketing LinkedIn Data Studio Web Analytics Web Development

Digital Marketing Intern

Intensiv Filter Himenviro

Aug 2020 - Mar 2021 (7 months)

Designed and implemented email marketing campaigns for lead generation, social media marketing for brand awareness, and SEO for the website. Generated potential leads from various sectors through web harvesting and web sourcing.

Email Marketing Social Media Marketing SEO Lead Generation Data Harvesting

Digital Marketing Intern

TATA Steel

Mar 2020 - Aug 2020 (5 months)

Redesigned existing website platforms of TATA Steel to increase usability and customer engagement. Developed B2B digital marketing strategy for TATA Astrum and Steelium products, including a budget plan for online advertising.

Website Redesign B2B Marketing Digital Strategy Budget Planning