Artur Ivo
@arturivo
Results-driven Growth Manager specializing in paid media, analytics, and subscriber growth.
BrazilWhat I'm looking for
I am a data-driven Growth Manager with extensive experience in paid media, web analytics, and digital strategy, focused on driving subscriber and membership growth in startup environments. I have managed Google Search, Display, Video, Facebook, and LinkedIn campaigns and consistently optimize performance through experimentation and analysis.
At Meio, I reduced CPA by 78% in month one while increasing volume by 543%, and contributed to a 50% growth in memberships and 19% growth in free subscribers within six months. Previously, I led performance-focused digital accounts across agencies, delivering client-facing insights and optimization strategies.
I bring hands-on campaign creation and management, strong relationship management, and a commitment to continuous improvement, combining technical certifications and practical experience to scale acquisition efficiently.
Experience
Work history, roles, and key accomplishments
Growth Manager
Meio
Jun 2022 - Present (3 years 9 months)
Owned subscriber and membership growth via paid media, SEO and content; reduced CPA by 78% in month one while increasing volume 543%, and grew membership base 50% and free subscribers 19% in six months.
Paid Media Specialist
Newton
Mar 2022 - May 2022 (2 months)
Managed performance digital campaigns across Google and social channels, conducted analysis and implemented optimization strategies to improve ROI and campaign performance.
Senior Paid Media Analyst
Newton
Sep 2021 - Feb 2022 (5 months)
Led performance-focused digital accounts managing Google Search, Display, Facebook and LinkedIn campaigns; executed optimizations and presented results to clients to improve campaign KPIs.
Paid Media Analyst
Newton
Sep 2019 - Aug 2021 (1 year 11 months)
Executed and optimized paid media campaigns for clients across search and social channels, performing data-driven improvements and client-facing reporting.
Marketing Analyst
113dc Design e Comunicação
Apr 2019 - Aug 2019 (4 months)
Managed campaign creation, copywriting and optimization for search and social channels, produced SEO articles and social content while liaising with clients and suppliers.
Social Media Analyst
Sanders Digital
Nov 2017 - Mar 2019 (1 year 4 months)
Managed and grew e‑commerce Facebook and Instagram accounts through strategic content planning, budgeted Facebook Ads and social listening to increase engagement and sales.
Education
Degrees, certifications, and relevant coursework
Senac
Postgraduate, Digital Media Management
2017 - 2018
Postgraduate studies in Digital Media Management completed between 2017 and 2018.
Unicamp
Major, Media Studies
2012 - 2016
Majored in Media Studies from 2012 to 2016.
Fontys
Minor, Transmedia Storytelling
2015 -
Completed a Minor in Transmedia Storytelling in 2015.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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