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Darshan Lunagariya

@darshanlunagariya

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I design high-converting web experiences, brand systems, and campaign creative.

Canada

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What I'm looking for

I'm looking to create web experiences, scalable design systems, and high-performing campaign creative that combine strong visual design with user behaviour insights and measurable business outcomes.

At Accrue Agency, I create Amazon DSP creative for retail and CPG clients, testing layouts, copy placement, and product imagery to improve ROAS from 2.4x to 3.8x. I also build reusable Figma templates and design systems that keep campaign output consistent and fast to produce.

Previously at The Ask System, I redesigned e-commerce checkout workflows using Hotjar session recordings and heatmaps, reducing cart abandonment by 25% and increasing revenue by 12%. I built scalable Figma component libraries and design tokens, while improving responsive UI layouts and accessibility.

I bring five years of web and graphic design experience across brand identity, marketing collateral, social content, video, and conversion-focused digital experiences. I pair visual design with user behaviour analysis to create work that supports business goals.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

Accrue Agency

Aug 2024 - May 2026 (1 year 9 months)

Produced Amazon DSP creative sets for retail and CPG clients, improving ROAS from 2.4x to 3.8x. Built reusable design templates in Figma and designed on-site graphics, social media posts, and video content for client campaigns.

Figma After Effects Premiere Pro Amazon DSP Social Media Design Brand Guidelines Motion Graphics Stakeholder Management

Web/Graphic Designer

The Ask System

Aug 2019 - Jan 2023 (3 years 5 months)

Redesigned e-commerce checkout workflows by analyzing user session recordings and heatmaps, reducing cart abandonment by 25% and increasing revenue by 12%. Built a scalable design system in Figma and created marketing collateral and brand identity elements.

Figma Hotjar Design Systems Mobile UI Accessibility Print Design Brand Identity Social Media Design