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Adrian LoAL
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Adrian Lo

@adrianlo

I design AI-powered commerce experiences that improve conversion, retention, and shopper confidence.

Canada
Message

At Microsoft, I redesigned Bing Shopping with LLM modules and data-driven A/B testing, increasing weekly active users by 26% and weekly retention by 12%. I also partnered with Copilot on Price Tracking and delivered responsive commerce features through rapid prototypes.

I've designed B2B SaaS products at Pixlee TurnTo, where Visual Search improved product-identification success by 15%, and built high-traffic landing pages for alo designs that increased conversion by 50%. I bring end-to-end product design, research, systems thinking, and stakeholder alignment to complex digital experiences.

Experience

Work history, roles, and key accomplishments

Microsoft logoMI
Current

Product Designer

Feb 2024 - Present (2 years 7 months)

Directed the redesign of Bing's shopping page by implementing LLM modules and applying a data-driven A/B testing process, driving a 26% increase in weekly active users and a 12% improvement in weekly user retention. Collaborated with the Copilot team to design and implement Price Tracking, ensuring cross-platform cohesion through a design system audit.

Education

Degrees, certifications, and relevant coursework

Springboard logoSP

Springboard

Certificate, UX Design

2021 - 2022

Completed a UX Design Certificate program, gaining skills in user research, prototyping, and design thinking.

University of Waterloo logoUW

University of Waterloo

Bachelor of Science, Earth Science

2011 - 2016

Earned an Honours Bachelor of Science in Earth Science, developing strong analytical and problem-solving skills.

Tech stack

Software and tools used professionally

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