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Arpit Chhabra

@arpitchhabra

Marketing leader at Gemini Infotech who launched a D2C gaming brand and drove an 18% revenue lift through lifecycle campaigns.

India

Message

At Gemini Infotech d.o.o., I built the marketing organization and GTM foundations for a D2C cryptocurrency casino brand across US and European markets. Cohort analysis and automated, personalized lifecycle campaigns drove an 18% revenue lift.

I also deployed AI agent workflows across analytics, content, and design, boosting team operational productivity by about 35%. I marketed slot and table game solutions to international casino operators, connecting product capabilities to commercial ROI.

At Games24x7, I led retention, lifecycle, engagement, and loyalty marketing for RummyCircle.com, with accountability for revenue, ARPU, and player liquidity. Behavioral cohort triggers and promotional campaigns helped achieve 110–115% of revenue targets for six consecutive months.

At Reliance Jio, I held P&L ownership for gaming and esports and conceptualized and launched four revenue streams. I later partnered with the CEO at HiCare Services Pvt. Ltd. to scale home cleaning services across six Indian metro markets, and I’m now building Relivefy, an AI-enabled consumer MVP using Next.js and the Gemini API.

Experience

Work history, roles, and key accomplishments

Current

Founder & Product Builder

Current

Relivefy

Jul 2026 - Present (4 months)

Built an AI-enabled consumer MVP from concept to launch using Next.js and the Gemini API, turning a digital product vision into a functional web application. Architected end-to-end product flows, user onboarding, and an AI-driven personal recommendation engine.

Next.js Gemini API AI Product Development User Experience GTM Strategy Content Marketing

Chief Marketing Officer

Gemini Infotech d.o.o.

Dec 2025 - Jun 2026 (6 months)

Governed full-funnel performance marketing, SEO, paid media, CRM, and organic channels while managing agency relationships and CAC efficiency. Built the marketing organization from ground zero for a new D2C cryptocurrency casino brand across US and European markets.

Performance Marketing SEO Paid Media CRM Omni Channel Marketing GTM Strategy AI Automation Cohort Analysis Lifecycle Marketing SaaS Monetization

Associate Director, Marketing

Games24x7

Sep 2022 - Oct 2025 (3 years 1 month)

Led retention, lifecycle, engagement, and loyalty marketing for India's premier consumer gaming platform, holding accountability for revenue, ARPU, and player liquidity. Achieved 110-115% of revenue targets for 6 consecutive months through data-backed promotional campaigns and behavioral cohort triggers.

Retention Marketing Lifecycle Marketing Loyalty Marketing Revenue Management ARPPU Optimization Cohort Analysis CRM Campaign Management Cross functional Leadership

Revenue Lead - JioGames

Reliance Jio

Apr 2021 - Sep 2022 (1 year 5 months)

Held vertical P&L ownership for gaming and esports, building operating frameworks and driving commercial performance across JioGames Ads, esports tournaments, JioWatch, and cloud gaming. Conceptualized and launched 4 new revenue streams, scaling commercial pipelines across B2B advertising and consumer gaming verticals.

P&L management Revenue Strategy eSports B2B Advertising Sponsorship Monetization DAU MAU Analysis NPS Workflow Automation

Marketing Manager

Games24x7

Nov 2018 - Apr 2021 (2 years 5 months)

Executed lifecycle campaigns across onboarding, early engagement, reactivation, and VIP loyalty to maximize player retention. Optimized promotional mechanics for flagship tournaments and rewards clubs, improving cross-channel conversion and marketing ROI.

Lifecycle Marketing Campaign Optimization Retention Loyalty Cross Channel Marketing Product Collaboration In App Messaging Push Notifications

Project Manager

HiCare Services Pvt. Ltd.

May 2016 - Nov 2018 (2 years 6 months)

Partnered directly with the CEO to scale HiCare Home Cleaning Services across 6 major Indian metro markets, establishing demand channels and vendor partnerships. Drove 35%+ month-on-month sales growth in the first year of launch through 360° integrated campaigns spanning Google Ads, SMS, email, radio, outdoor branding, and corporate/society activations.