Open to opportunities

Arpana Kumari

@arpanakumari

Message

Accomplished Technical Consultant with 7+ years in campaign development.

India

Message

What I'm looking for

I seek a role that fosters innovation and collaboration, allowing me to leverage my technical skills in a dynamic environment.

I am an accomplished Technical Consultant II at Adobe, bringing over 7 years of expertise in campaign development, prooﬁng, and data qualiﬁcation. My experience includes optimizing campaign launches to ensure timely and budget-friendly delivery. I have successfully designed and implemented targeted email campaigns that maximize engagement and conversion rates, while also analyzing performance metrics to drive continuous improvement.

Throughout my career, I have collaborated with cross-functional teams to align email strategies with business goals, managed audience segmentation, and ensured compliance with GDPR regulations. My technical skills in HTML and CSS have allowed me to create visually appealing and responsive email templates. I take pride in my detail-oriented approach and excellent organizational skills, which have been instrumental in managing email lists and resolving campaign issues through consumer testing.

Experience

Work history, roles, and key accomplishments

Current

Technical Consultant II

Current

Adobe

Dec 2022 - Present (2 years 7 months)

As a Technical Consultant II at Adobe, I design and implement targeted email campaigns, optimize send schedules, and analyze campaign performance. I collaborate with cross-functional teams to align strategies with business goals and ensure compliance with data regulations.

HTML CSS Email Marketing Campaign Management Data Analysis GDPR Compliance Project Management Quality Assurance

Sr. Growth Marketing Associate

Growtomation

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HubSpot Email Campaigns Landing Pages Data Analysis Process Improvement Client Management CRM Management Team Collaboration

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24-7 Intouch

Jun 2022 - Aug 2022 (2 months)

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Email Deliverability Campaign Management HTML CSS Data Analysis Automation Lead Management Market Research Email Marketing

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MoEngage Inc.

Mar 2021 - Jun 2022 (1 year 3 months)

In my position as a Market Research Analyst, I qualified inbound leads, conducted account-based marketing research, and managed multi-channel campaigns to generate marketing-qualified leads aligned with sales objectives.

Lead Qualification Account Based Marketing Multi channel Marketing Market Research CRM Management Technical Troubleshooting Data Analysis Sales Campaign Optimization Email Marketing

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SiliconIndia

Aug 2018 - Mar 2021 (2 years 7 months)

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