Sania Ansari
@saniaansari
Marketing automation and campaign analyst improving segmentation, deliverability, and performance.
IndiaWhat I'm looking for
I’m a Campaign Analyst and marketing automation professional with 5 years of experience, including 3 years working with Adobe Marketo Engage and 2 years on Wunderkind platforms. I focus on audience segmentation, campaign logic, deliverability, and performance analysis, and I’m known for identifying and resolving issues that impact execution and engagement.
In my roles, I’ve supported end-to-end email campaign execution—building and modifying email assets and templates, creating Smart Lists and Smart Campaigns, and validating trigger and flow configurations. I also run A/B testing, monitor open rates and CTR, and work with landing pages and forms to understand lead journeys (MQL/SQL) and maintain compliance with GDPR, CAN-SPAM, and CCPA.
Experience
Work history, roles, and key accomplishments
Campaign Analyst
VersatileTech
May 2024 - Jun 2026 (2 years 1 month)
Identified and resolved segmentation mismatches and validated trigger/flow configurations to ensure accurate email audience targeting and correct campaign execution. Improved deliverability and addressed template/configuration issues impacting engagement by analyzing campaign performance.
Associate Engineer – Technology
Verticurl
Oct 2020 - Nov 2023 (3 years 1 month)
Supported email campaign setup and deployment in Adobe Marketo Engage by building/modifying email assets and Marketo templates. Created Smart Lists and Smart Campaigns, developed landing pages/forms, ran A/B testing, monitored performance metrics, and ensured GDPR/CAN-SPAM/CCPA compliance.
Education
Degrees, certifications, and relevant coursework
PRANVEER SINGH INSTITUTE OF TECHNOLOGY, KANPUR
Bachelor of Technology (B.Tech), Computer Science and Engineering
2016 - 2020
Completed a B.Tech in Computer Science and Engineering at PRANVEER SINGH INSTITUTE OF TECHNOLOGY, Kanpur from Aug 2016 to Sep 2020.
KENDRIYA VIDYALAYA KANPUR CANTT, U.P
Intermediate, Intermediate
2012 - 2013
Completed Intermediate studies at Kendriya Vidyalaya, Kanpur Cantt, U.P from Apr 2012 to Mar 2013.
KENDRIYA VIDYALAYA KANPUR CANTT, U.P
High School, High School
2010 - 2011
Completed High School studies at Kendriya Vidyalaya, Kanpur Cantt, U.P from Apr 2010 to Mar 2011.
Availability
Location
IndiaAuthorized to work in
Job categories
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