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Arno MullerAM
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Arno Muller

@arnomuller

SEO Specialist with 2+ years of hands-on SEO experience, delivering technical, on-page, and content optimization for growth.

South Africa
Message

What I'm looking for

I’m looking for an SEO-focused role where I can keep improving technical SEO and content optimisation, use data from GSC/GA4/Semrush to drive rankings, collaborate across teams, and grow my expertise in local SEO and broader digital strategy.

I’m an SEO Specialist with 2+ years of hands-on experience across technical SEO, on-page optimisation, keyword research, and content optimisation. I use Google Search Console, Semrush, GA4, and Shopify-focused workflows to turn data into ranking improvements, including stronger AI visibility across client websites.

In my current ecommerce assistant role, I manage Shopify product stock and seasonal promotions, while also analysing GA4, Google Search Console, Shopify, and Semrush to focus on where abandonment rate is highest. I’ve run SEO audits for 3 clients and used the findings to make informed changes that improve overall rankings, staying highly organised with Asana in a remote environment.

Experience

Work history, roles, and key accomplishments

BI
Current

Ecommerce Assistant

Bitcube

Jul 2024 - Present (2 years)

Create, upload, and manage product stock levels on Shopify while running seasonal promotions to optimize sales. Analyze performance using GA4, Google Search Console, Shopify, and Semrush, and conduct SEO audits for multiple clients to improve page rankings and AI visibility.

SA

Sales Representative

SAB

Mar 2024 - Jun 2024 (3 months)

Conduct regular outlet visits to assess performance against key performance indicators and ensure standards for product availability, draught performance, pricing, and promotions. Negotiate and sign contracts related to fridge placements and draught installations, and manage budgets for promotional campaigns to drive sales.

Education

Degrees, certifications, and relevant coursework

University of the Free State logoUS

University of the Free State

Bachelor of Commerce (Honours), Marketing

2023 - 2024

Grade: Distinction

Completed a BCom Honours in Marketing at the University of the Free State, graduating with distinction.

University of the Free State logoUS

University of the Free State

Bachelor of Commerce, Marketing

2022 - 2023

Completed a Bachelor of Commerce with a specialization in Marketing at the University of the Free State.

CS

CTU Training Solutions

Project Management (Business Management), Project Management

2019 -

Completed project management training focused on business management through CTU Training Solutions.

JH

Jim Fouche Highschool

National Certificate

2018 -

Completed a National Certificate at Jim Fouche Highschool.

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