Ekaterina Meshcheryakova

- Led international growth and market-entry experimentation across France, Germany, the US and LATAM, defining acquisition hypotheses, unit economics and scaling criteria across a $50K+ monthly growth budget.
- Designed and validated 25+ GTM hypotheses across markets, audiences, positioning, channels and creative formats, contributing to 100M+ views and $250K+ attributable revenue.
- Built a repea

– Led SaaS expansion across the US, Canada, and Europe, coordinating GTM, marketing, sales, and product workstreams.
– Reduced CAC from $145 to $96 (-34%) through 25+ experiments.
– Increased funnel conversion to 10.6%; scaled revenue to $154K.
– Built expansion roadmap for LATAM and Australia, including market prioritization, launch sequencing, and revenue potential assessment.

– Led EdTech/WellnessTech product launch in the UAE market, owning GTM strategy, partnerships, and revenue execution.
– Acquired 45+ corporate clients and 2,000+ B2C users through B2B outreach, partnerships, and targeted growth campaigns.
– Generated $6M in revenue within 5 months, achieving full payback.
– Reduced time-to-market from 12 to 5 months.

- Led Indonesia market entry and localization strategy, including market research, partner channels, positioning, and launch execution.
- Built partner ecosystem of 8,000+ members across creators, educators, and local business communities.
- Secured 200 corporate users and $120K revenue.
- Adapted product messaging, onboarding, and sales materials for the local market.

– Launched 3 pilot products across India, UAE, USA, and Indonesia, covering market validation, GTM planning, and early revenue generation.
– Generated $1.8M early-stage revenue.
– Reduced average launch cycle to 3 months by structuring launch plans, partner outreach, and execution workflows.

– Launched healthcare education platform across MENA, owning operations, partnerships, market rollout, and revenue execution.
– Rolled out solution to 110 clinics and pharmacy chains through structured onboarding and partner management.
– Delivered $2.1M revenue and launched 4 months ahead of plan.

– Supported 40 enterprise clients on a 15M-user platform, improving retention by 15%.
– Reduced data errors by 18% by implementing analytics controls, QA checks, and process improvements.

Clients included organisations such as Microsoft, Google and other large US enterprises.

– Co-founded and led the development of a digital marketplace platform for university communities.
– Scaled student platform to 120K users and raised $500K investment.
– Built early marketplace operations across student acquisition, partnerships, and campus growth.

Facilitating learning environment and helping students with Statistics, Finance & Mathematical undergraduate courses.

• Implemented and executed the plan for the use of analytics in the company; identified customers’ business need and realigned company’s mission statement through research, statistical analysis, data modeling and visualization in Tableau.
• Proposed a new operations schedule for effective selling based on data mining and business intelligence observations. Saved $5,000/month for the company. Proje

• Won the Exploratory Lab competition.
• Developed Facili2.0 (an IoT product that improves the efficiency of property management industry and reduces operational costs) and successfully pitched the business plan including the IT product development, SWAT and market analysis, marketing, financial investment plan (DFC, ROI) & P&L.
• Set and successfully executed project milestones across the team

• Communicated with team members from IT and front end Business by mapping requirements and indicating business need.
• Successfully adopted the Agile software development through collaboration and integration of business processes with JIRA and Sharepoint. Identified and resolved 300 issues in the ERP system by improving business supporting processes.
• Revealed approximately 20 issues in fi

• Executed quantitative analysis of financial data. Performed data mining on the semi-structured data.
• Analyzed over 10,000 mutual funds with Excel and other data mining tools. Statistically derived with the most profitable investment method using complex datasets. Results were published in Morningstar Journal by the Director of Finance.
• Revealed New Zealand financial market trends through ana

In depth analysis, research and application of various breathing exercises.

Researching various methods and collaborating with breathing experts, original creators of breathwork.

Established an on-campus organization "Russian Club" and served as a president. An active member of ICB Entrepreneurship accelerator program. Member of prestigious Beta Gamma Sigma professional society. Winner of Exploratory Lab Boot Camp. Brother of Delta Sigma Pi professional fraternity.

Studied abroad in the University of Sydney in Spring 2016.

Studied abroad at the University of Sydney in Spring 2016, focusing on Finance.