Open to opportunities

Ari Schwartz

@arischwartz

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Strategic, data-driven healthcare executive specializing in market strategy and customer analytics.

United States

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What I'm looking for

I seek leadership roles where I can leverage analytics and cross-functional teams to drive growth, improve CX, and scale data-driven marketing in a collaborative, mission-driven organization.

I am a strategic, data-driven healthcare executive with 10+ years of experience leading market strategy, customer analytics, and engagement initiatives. I have a proven record of driving double-digit growth, optimizing customer experience, and building high-performing teams that translate insights into actionable strategies.

At Health Alliance Plan I led cross-functional teams and modernized analytics capabilities—implementing Power BI and SQL Server, launching data mastering and NPS programs, and scaling marketing analytics—which contributed to major enrollment gains and record sales performance.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Strategy & Engagement

Current

Health Alliance Plan

Oct 2024 - Present (1 year 2 months)

Spearheaded strategic planning across Sales and Marketing, driving strongest sales in over a decade (Q4 2024) and a 400% increase in new Medicare Advantage sales into Jan 2025; led cross-functional teams to scale marketing operations and enable real-time data-driven decisions.

Growth Strategy Power BI SQL Data Integration Marketing Operations

Director, Market Strategy & Customer Analytics

Health Alliance Plan

Oct 2018 - Oct 2024 (6 years)

Directed strategy initiatives that increased Medicare enrollment 71% and small group enrollment 27% over five years; built in-house marketing analytics team, implemented Power BI and SQL Server reporting, and migrated research to Qualtrics to improve efficiency.

Market Strategy Analytics Team Building Power BI SQL Server Qualtrics Agile

Manager, Market Intelligence

Health Alliance Plan

Aug 2016 - Oct 2018 (2 years 2 months)

Led competitive intelligence and market research to inform sales and marketing, and designed and launched the Net Promoter Score program to measure and improve customer satisfaction.

Competitive Intelligence Market Research NPS Customer Satisfaction Survey Design Qualitative Research Reporting

Senior Strategic Intelligence Consultant

Health Alliance Plan

Mar 2014 - Aug 2016 (2 years 5 months)

Conducted qualitative and quantitative research including surveys and focus groups to deliver actionable insights that influenced product and customer experience enhancements for senior leadership.

Qualitative Research Quantitative Research Survey Focus Groups Competitive Analysis SPSS Presentation

Research Consultant

Wayne State University

May 2012 - Dec 2013 (1 year 7 months)

Analyzed customer satisfaction and claims data to support quality improvement and compliance and developed a Visio database of 400+ tables to streamline claims processing workflows.

Data Analysis Claims Customer Satisfaction Process Improvement Visio Compliance Reporting

Education

Degrees, certifications, and relevant coursework

Wayne State University

Master of Public Administration, Public Administration

Master of Public Administration completed at Wayne State University in August 2013 with coursework in public administration and policy analysis.

Wayne State University

Bachelor of Science, Criminal Justice

Bachelor of Science in Criminal Justice completed at Wayne State University in August 2010 with focus on criminal justice theory and research methods.