Areeba User
@areebauser3
I'm a marketing and sales student driving brand campaigns, social content, and audience engagement.
PakistanWhat I'm looking for
I've represented Dove in a national TV campaign focused on self-care and confidence, collaborating with a 15+ person production team and helping reach an estimated 20 million viewers across TV and digital platforms.
At ibex. Pakistan, I develop Gen Z-focused social content ideas and collaborate with internal teams on employer-branding campaigns. I'm pursuing a BBA in Marketing and Sales at IoBM while building experience in branding, sales, content, and campaign execution.
Experience
Work history, roles, and key accomplishments
Employer Branding Intern
ibex Pakistan
Jun 2026 - Present (4 months)
Developed 25+ Gen Z focused social media content ideas aligned with ibex's brand goals. Collaborated with 5+ internal teams on content participation and campaign execution.
Featured in a national Dove TV commercial campaign, representing the brand's message on self-care and confidence. Collaborated with a production team of 15+ professionals to film and promote the campaign, enhancing reach to an estimated audience of over 20 million viewers.
Education
Degrees, certifications, and relevant coursework
Institute of Business Management (IoBM)
BBA (Hons), Marketing and Sales
2023 -
Pursuing a Bachelor of Business Administration (Honours) with a focus on Marketing and Sales, expected to graduate in September 2027.
Sceptre College
A Levels, Sociology and Business Studies
Completed A Levels with subjects in Sociology and Business Studies.
The Right Finds
Social Media Management, Social Media Management
Completed a certification in Social Media Management, focusing on leveraging social platforms to boost brand visibility and engagement.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
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