Open to opportunities

Hajra Aziz

@hajraaziz

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Versatile Social Media Marketing Specialist with research expertise.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and allows for professional growth in digital marketing.

I am a versatile Social Media Marketing Specialist and researcher with a strong foundation in market analysis, content creation, and digital strategy. My journey began at the National College of Business Administration & Economics, where I earned my Bachelor's in Business Administration with a focus on Marketing, achieving a 3.83 CGPA. This academic background has equipped me with the analytical skills necessary to thrive in dynamic marketing environments.

Throughout my career, I have successfully managed social media campaigns for various organizations, including the Aalam Bibi Foundation and Nexgen Logicx. My strategic approach has led to significant increases in engagement and follower growth, with notable achievements such as boosting organic reach to 9K and increasing donations by 15%. I have also conducted in-depth market research for multinational companies, providing actionable insights that have enhanced brand visibility and revenue.

My passion lies in creating compelling content that resonates with audiences and drives brand engagement. I am always eager to explore new strategies and tools to elevate brand presence in the digital landscape. I thrive in collaborative environments where innovative ideas can flourish, and I am committed to delivering results that exceed expectations.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Aalam Bibi Foundation

Jan 2024 - Present (1 year 5 months)

Created engaging posts and reels, driving 500+ new followers and boosting audience interaction. Increased organic reach to 9K through strategic content and designed billboards/streamers, leading to a 15% increase in donations. Ran Meta Ads, resulting in a 10% increase in donations.

Reels Organic Reach Strategies Streamer Design Meta Ads

Senior Marketing Research Executive

Reimagine Consultants

Dec 2023 - Present (1 year 6 months)

Conducted in-depth market research for multinational companies, facilitating gap analysis to pinpoint areas for improvement. Handled projects involving quantitative research on packaging visuals, distribution vs. manufacturing models, product testing, and perfume market studies, leading to significant increases in customer recognition, revenue, consumer acceptance, market share, brand awareness, a

Market Research Gap Analysis Quantitative Research Distribution Manufacturing Models

Social Media Specialist

Nexgen Logicx

Designed brand identity by creating a professional logo, enhancing brand recognition. Developed content strategies, increasing engagement and reach by 13%, and wrote strategic captions, boosting post reach and interactions by 5%.

Brand Identity Follower Growth Strategies Captions

Social Media Manager

Systematic IT Solutions

Managed 45 social media accounts for USA-based companies across various industries, including Instagram, Facebook, Threads, and Pinterest. Created and designed engaging posts, reels, and infographics, driving a 26% increase in engagement and 15% growth in followers. Developed creative content ideas tailored to each brand and handled full account setup for new profiles.

Infographics Follower Growth

Social Media Content Writer

Freelance

Wrote engaging posts, reels, and carousels for various clients, boosting engagement by 24% and followers by 31%. Suggested design ideas and image concepts to complement content and enhance brand presence.

Carousel Writing Follower Growth Design Concepts Image Concept Suggestion

Social Media Manager

Project Reimagine Immigration

Feb 2024 - Present (1 year 4 months)

Developed engaging reels and written content, driving 8% audience engagement and 12% follower growth in three months. Consistently posted across platforms, achieving a 20% increase in post reach and enhanced brand awareness. Managed social media campaigns and ads, resulting in a 10% increase in website traffic and an 8% rise in conversions.

Written Content Follower Growth Cross Platform Posting Post Reach Optimization Brand Awareness

Market Audit & Insight Intern

PepsiCo

Jul 2023 - Present (1 year 11 months)

Collaborated with a diverse intern team to survey 500+ participants, identifying 10 key areas for brand improvement that informed strategic initiatives. Partnered with cross-functional teams to analyze data on consumer behavior, contributing insights that enhanced marketing strategies and improved campaign effectiveness by 20%. Created a detailed report with actionable recommendations that increas

consumer behavior Marketing Strategy Marketing Effectiveness Strategic Initiative Reporting

Corporate Partnership & Fundraising Intern

WWF (Pakistan)

Jun 2022 - Present (3 years)

Identified 15 potential partners, leading to 3 new partnerships that increased brand visibility by 20%. Assisted in obtaining funding through proposals and presentations. Collaborated with cross-functional teams, enhancing partnership impact and resulting in a 15% increase in campaign effectiveness.

Fundraising Cross Functional Partnership