Anusha Zahid

Supported sales and marketing activity across agency campaigns, helping connect promotional messaging with audience needs and business goals. Contributed to campaign execution and marketing communications across digital channels.

Led day-to-day coordination of marketing and research-and-development work, bringing product and audience research into campaign planning. Led teams delivering marketing campaigns for consumer products including perfumes, clothes, and household items.

Led a team delivering marketing campaigns for consumer products including perfumes, chocolates, and everyday-use items. Coordinated product promotion across CRM systems and websites, aligning campaign messaging, creative assets, and sales-focused communication.

Supported peers navigating university life, international-student documentation, academics, and internships.

Planned and created social content supporting international students exploring university study and life in Türkiye. Produced and coordinated posts, short-form videos, reels, TikToks, photography, pamphlets, and promotional content across Instagram, TikTok, Facebook, and X.

Created social media content and monitored audience engagement.

Researched media communication applications and storytelling.

Supported marketing activity for a college launch, contributing to digital promotion, student-life content, and audience outreach. Worked across SEO, Facebook and Instagram content, and paid advertising to build awareness and support student recruitment.

Contributed to research and development of a farming tool, including marketing and advertising.

Contributed to a community-engagement project at an elderly home.

Supported the organisation and management of social events.

Pursued a degree in Communication Design from the Faculty of Architecture & Design, focusing on creative and digital media.

Completed A-Level studies in Karachi, Pakistan.

Completed secondary education at The City School in Karachi, Pakistan.