Halima Umar

Established daily task prioritization workflows and managed campaign planning with media teams. Directed audits across social networks and created short-form video content, increasing consumer engagement by 30% for global accounts.

Coordinated with sales operations to track performance and identify growth opportunities. Increased lead generation by 60% and led viral social media campaigns increasing outreach by 150%.

Oversaw brand management and ensured consistency across media channels. Developed a marketing campaign for the Annual Summer Camp, increasing summer intake by 40%.

Built and maintained relationships with key stakeholders. Utilized CRM tools to maintain client data and generate engagement reports, and assembled the Pakistani Student Association.

Collaborated with the creative team to shoot an advertisement for Jazz anniversary. Assisted in preparing visual materials and presentations for the Easy Paisa Fraud Awareness Campaign.

Developed content strategy using SEO tools and implemented non-technical SEO practices, increasing traffic by 35%. Managed WordPress websites including plugin integration and site optimization.

Pursued a Bachelor's degree in Public Relations & Advertising, gaining knowledge in communication strategies and campaign management.

Completed the Fundamentals of Digital Marketing certification from Google.

Earned the Maple Bear Teacher: Foundational Videos Certificate from the British Council.

Earned the HubSpot Sales CRM Certification.