Yousuf Naqvi

Lead employer branding strategy and execution across digital and campus channels to strengthen talent attraction and reinforce Unilever's employee value proposition. Partner with HR and talent acquisition teams to design content, campaigns, and touchpoints that communicate company culture to prospective candidates.

Directed brand strategy and creative direction across Bazaar's private label portfolio, aligning output with business priorities.

Supported brand strategy execution for multiple private label lines and coordinated with stakeholders to maintain brand consistency.

Led visual identity and packaging design for key private label brands including Tez Clean, Khoob, Bazaar Select, and Bazaar Fresh. Produced high-performing digital content and motion graphics for social media campaigns, increasing monthly page engagement.

Developed creative solutions for multiple private label brands, increasing social media engagement and brand visibility. Edited and animated videos to strengthen brand storytelling and conducted competitor research to inform creative decisions.

Developed and curated content across social media channels (text, image, video, infographics), ensuring alignment with brand voice. Managed a consistent content calendar and tracked key metrics (reach, engagement, CTR) to refine strategy and improve performance.

Designed event visuals and backdrops and produced real-time photo/video coverage, boosting visibility and engagement.

Activities and societies: Dean's Honor List, Merit Scholarship

Pursuing a Bachelor of Arts (Hons) in Communication and Design at Habib University, Karachi, Pakistan. Recognized on the Dean's Honor List and awarded a Merit Scholarship.